The Premium Mid-sized segment grew by a healthy 10% year-on-year, a better performance than all the Premium segments combined (3%) or the market as a whole (4%). The growth is driven not just by the good performance of the new entrants into the segment (Mercedes-Benz C class, Lexus RC, Acura TLX), but also by the growth in sales of the evergreen BMW 3/4 series. In fact, this may well be one of the “freshest” from among the established segments, with only the aging Audi A4/A5 and Volvo 60 series being more than 4 years old. Such a healthy growth rate widens the lead the Premium Mid-sized segment has over the Premium Large segment, outselling the larger cars by more than 3-to-2, and that lead is only likely to increase when the new A4 enters the market.
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