Sales collapse of segment-leading Chevy Corvette leads segment to unexpected Q3 sales dropSales of Large Sports Cars and Exotics suffered an unexpected collapse in the third quarter of the year – after declining by around 5% in the first two quarters of the year they fell by 23% in the third quarter. Time will tell if this is a sign of tough times ahead, or possibly a temporary correction after two strong quarters. The lack of new metal won’t help – while the new Lexus LC is proving a big hit with buyers, many of the segment stalwarts are rapidly moving past their “sell by” date (Mercedes-Benz SL, Maserati GranTurismo).
Lexus LC enjoys a strong market debut to rank fourth in Q2’17 standings, while Porsche 911 continues to lose salesSales of Large Sports Cars and Exotics fell by 2.6% in the second quarter of 2017, a slower pace of decline than the 10.4% registered in 2016, or the 5.5% registered in the first quarter of the year. Could this be a sign that the segment is going through a bit of a resurgence? As we previously mentioned, this segment had undergone a huge growth in years past, so the recent declines come from a heady height, and suggest the segment may simply be stabilizing at a sort of “good times” average size, before once again shrinking drastically when the next recession hits (such is the fate of a segment where most cars sell for well over $100,000).
Sales of Large Sports Cars and Exotics fell by 5.5% in the first quarter of 2017, following a 10.4% decline in 2016. Total volume in this segment stood at 11,370 in Q1. And there’s not a lot of product news expected this year, so the decline is expected to last throughout the year. Then again, keep in mind the segment peaked at over 60,000 sales in 2015, when it almost doubled up in just 3 years time, so small declines after such an impressive growth curve are nothing to be ashamed of, especially on the lack of product news, as mentioned. We do welcome two newcomers to the segment compared to Q1 of last year, but both are still at the bottom of the ranking: the second generation Acura NSX and the all-new Ford GT.
Sales in the Sports Large and Exotics segment fell by 10.4 percent in 2016 to 54,994, about a third lower than they were a decade ago. The segment’s prospects for 2017 are rather bleak: not only right now it seems that there will be no big new debuts in this segment in the coming year, the early indication is that customers are not very keen on the new, turbocharged iteration of one of the mainstays of the segment: Porsche 911.
Note: going forward, the segments Sports Large and Exotics have been merged, partly to align the US reporting with that for Europe, and partly because data for the old Exotic segment became very thin ever since sales estimates for the truly exotic brands (Aston Martin, Ferrari, Lamborghini) became unavailable.
Sales in the Large Sports segment kept level in the third quarter of 2016, which combined in the saled declines in the first two quarters resulted in a 13 percent fall in sales so far this year, making it the worst performing from among the Sports segments.
Sales in the Large Sports segment in the US fell by 14% in Q2 of 2016 to 13,668 vehicles, leading to a 16% drop in sales year-to-date. Every model lost volume in the first half of 2016, except for the Mercedes-AMG GT which was introduced during this period last year. In Q2, the facelifted Porsche 911 and the all-new Audi R8 gained volume, but not yet enough to offset their first quarter losses. These two models will finish the first three quarters and the whole year in positive territory, and so will the newcomer Acura NSX, naturally. However, that is unlikely to be enough to compensate for the drop-off in sales for the one model that sells more than the rest of the cars in the segment combined: the Chevrolet Corvette.
Sales in the Large Sports segment in the US fell by 20% in Q1 2016 to 11,091 vehicles, with every model but the Jaguar F-Type losing sales. While the facelifted Porsche 911 and Mercedes-Benz SL, as well as the new Audi R8, may bring back some positive growth to the segment later in the year, they may be unable to compensate for the drop-off in sales for the one model that sells more than the rest of the cars in the segment: Chevy Corvette.
Sales of Sports Large sports cars in the US shrank by 5.4% in 2015 to 55,100 units, after showing growth in the first half of the year, similar to the Exotic car segment, for which the downward trend in the second half was even more obvious. Only one existing model has been able to grow its volume in 2015, as even the distant leader of the segment, the Corvette, is down 4% after four straight years of growth. If in Europe the Porsche 911 is ultra-dominant in the large sports car segment with about 50% share, in the US the Corvette holds an even more impressive 60% share of the segment. The 911 is in second place with less than a third of the volume of the leader. [Read more…]
Sales in the Sports Large segment shrank by 7% in Q3 2015, pulling the segment into the red after a period of positive growth in the first half of the year. [Read more…]
The Large Sports segment in the US stayed pretty much the same size as it was in the first half of 2014 – it did not fall but it did not rise either, broadly reflecting the composition of the marketplace – most cars are recent enough, a few are new and a few are on the way out. As a mature segment it is also likely to stay like that in the forthcoming future, although there are a few notable new models just around the corner: Audi A8, Mercedes-Benz S-Class coupe and the Porsche 911 facelift. [Read more…]