Sales of compact luxury cars in Europe are down 6% in the first quarter of 2019 to just over 200.000 units. Only three nameplates manage to improve their sales in this period while all but all the others are down by double digits. After storming to the top of the chart in 2018 for the very first time ever, the Mercedes-Benz A-Class distances its competition further this year, with a 34% increase in deliveries and a 7,4 percentage points improvement of share, as it now holds almost a quarter of the segment sales by itself. That leaves the former segment leader Audi A3 down into 2nd place with a loss of 3% and the BMW 1-series in third place with a loss of 11% as a new generation will arrive later this year. That will be the end of the 1-Series as the only rear-wheel drive hatchback in the class as it will shift to the front-wheel drive platform of the 2-Series Active Tourer, X1 and Mini hatchback, among others. Mercedes-Benz has a second model that improves its sales in this class, with the B-Class up 5% thanks to its all-new third generation, moving past its direct rival BMW 2-series Active/Gran Tourer, and this is before a first-ever 7-seater version of the B-Class is launched. The 2-Series vans are down 29% despite relatively successful sales of the plug-in hybrid version, which makes up about 20% of the model’s sales. In sixth place we find the third Mercedes-Benz model with the CLA, down 15% as the new, second generation is just arriving in showrooms. Undoubtedly, the CLA will end the year in the positive when deliveries of the new model, including the Shooting Brake version, start to gain traction. [Read more…]
After five years of domination, the Audi A3 is no longer the best selling compact car from a luxury brand in Europe. In 2018, the Mercedes-Benz A-Class topped the charts for the very first time, as the overall segment shrank for the second year in a row, to below 800.000 sales, 5,2% of the entire European car market. The A-Class, helped by the introduction of the fourth generation, gained 7% to set the nameplate’s highest annual sales figure since 2005 at over 150.000 sales. The A3 lost 13% of its sales while the BMW 1-series was down 7% and was stuck in third place. Just off the podium we find two MPV models, of which the BMW 2-series Active/Gran Tourer is still the best seller despite losing 20% of its sales, as the Mercedes-Benz B-Class is down just 6%. The Mercedes-Benz CLA is down 9% which means it maintains is share of the segment, despite slowly starting to age. [Read more…]
The recently-unveiled Mercedes-Benz A-Class Mk IV has garnered rather mixed reactions. While most love its progressive interior, which relies on stand-alone screens not just for the infotainment, but also for the instrument cluster, others bemoan the exterior design which, they feel, hasn’t moved the game enough from the Mk III model. While [Read more…]
The Geneva Auto Show is one of the most important in the world, together with Detroit and Shanghai. Every year the Palexpo exhibition halls are jam-packed with exciting new launches from both the familiar mass-market brands and the obscure one-off garage-at-home builders. In terms of new production cars, Geneva never disappoints with more than a handful of all-new cars ready to hit showrooms in the coming months. After walking around on the show floor for two days, carefully observing, inquisitively test-sitting and numbing our ears with the broken record of marketing jargon, we’ve reached a verdict on what’s hot and what’s not.
In addition to the regular poll asking the “which is your favorite?” question, we also thought we’d ask you a slightly different question, more in the spirit of CarSalesBase – “which new car do you expect to deliver the biggest sales improvement on its previous generation?”. Enjoy! [Read more…]
Sales of premium compact cars Europe are back to their 2015 volume after peaking at almost 940.000 units in 2016. With nearly 874.000 sales in 2017, the segment accounts for 5,6% of the total European car market, down from 6,1% the year before. The average age of the models in this segment is relatively high which explains some of the decline. The top-10 models ranking is exactly the same as 2016 but there have been some individual fluctuations and we have a new leader in the brands ranking. Audi still holds the top spot with the A3, but its 14% loss means a 1,5 percentage point of lost share as its rivals are closing in. The Mercedes-Benz A-Class is pretty stable for a model that will be renewed in 2018 and stays ahead of the BMW 1-series as both models add more than a full percentage point of share. As a result, this top-3 increases its share of the segment to 51% and they are the only nameplates with 6-figure sales. The BMW 2-Series Active and Gran Tourer MPVs are down 15% as they’re being updated early 2018, but at least they remain well ahead of the Mercedes-Benz B-Class, whose next generation will also include a 7-seater option. In fifth place, Volvo is best of the rest as usual in the premium segments in Europe, with the V40 pretty stable at -6%.
The premium compact car segment in Europe loses volume for the third consecutive quarter in Q3 of 2017, with an 8% decline in sales. Year-to-date, the segment is down by 6% to nearly 671.000 sales. The ranking is relatively stable, but some individual models still show significant volume decreases or increases. The dominant segment leader Audi A3 is down 6% in the third quarter and its closest two rivals are closing in. The 2nd placed Mercedes-Benz A-Class improved 3% while the BMW 1-series saw stable sales in Q3. All three models have sold over 100.000 units so far this year and combined they control more than half of the segment. However, that does not paint the full picture, as Audi sells its hatchback, sedan and convertible models all under the A3 monicker, while Mercedes-Benz and BMW have split off some of those versions under different names. Mercedes-Benz is the segment leader in terms of brand sales, with the A-Class hatchback, B-Class MPV and CLA sedan and station wagon at 210.606 sales, stable on the year before. BMW follows closely with 205.950 sales of its 1-Series hatchback, 2-Series MPV and 2-series Coupe & Convertible as well as the i3 EV, down 2%.
Growth has stalled in the premium compact car segment in Europe, as the segment is down 8% in Q2 of 2017, leading to a 5% loss in the first half of the year to 468.243 sales. The ranking is relatively stable, but some individual models still show significant volume decreases or increases. The dominant segment leader Audi A3 is down 15% in the second quarter and sold just 4.500 cars more than the #2 Mercedes-Benz A-Class. The A-Class has enjoyed increasing interest from buyers, as it was one of the fastest growing models in the segment in 2016 and continues to gain share in 2017. It distances the BMW 1-series for which the facelift effect already appears to be wearing off. Sales were stable in Q2 reducing the first half gain to 8%. The next generation 1-Series will become more of a follower than an individualist, losing its rear wheel drive platform and the 6-cylinder engine option, as well as its somewhat controversial styling in favor of more vanilla styling and mechanics. Undoubtedly that will only help it increase sales further and to become a real challenger for the segment lead.
There are many ways in which Fiats have stood out over time: innovation, good looks, spaciousness, charm and value-for-money. You’ll notice that one of the things not on this list is interior design, with Fiat interiors more often than not being just a sea of gray plastic (notable exceptions include the 500 range, especially the original small 500, and cars like the mid-1990s Coupe and Barchetta). Given the lack of form in this respect it makes sense that Fiat would look elsewhere in the industry for inspiration for the interior of the newly-revealed Argo, and what better place to look than at the carmaker that is seen by many as leading the industry in terms of interior design (if not always quality).
After outgrowing the overall market in 2016, the premium compact car segment in Europe appears to plateau in the first quarter of 2017 with sales down 1% in a market that continues to grow (+7,8%). The dominant segment leader is in trouble, as the Audi A3 loses 12% of its volume in the same period last year, while its nearest rivals continue to grow. The A3’s top spot is not yet in jeopardy, as the model still has an 11.000-unit advantage over its nearest rival, but its share of the segment has dipped to an all-time low of 20%. The Mercedes-Benz A-Class holds on to 2nd place by the skin of its teeth, as the BMW 1-series grows 16% to come within 300 sales of the A-Class. It will be interesting to see how the next generation 1-Series will perform when it gets front-wheel drive and loses the 6-cylinder option, making the current generation the last hatchback in its segment with those two features which are so important to enthusiasts but much less so for the average buyer. It will trade those qualities for more generic styling and more interior room.
In an overall market up 6,2%, the premium compact car segment in Europe grows 8% in 2016, to top 900.000 annual sales for the first time ever. Growth slowed down a bit in the last quarter, when the segment grew by just 2%. Segment leader Audi A3 sees its sales fall by 4%, but still comfortably leads the segment if we’d only look at nameplates. This is relevant to mention, because Audi only has one nameplate in this segment, under which it sells four different bodystyles: 3-door and 5-door hatchbacks, a sedan and a convertible. Its main rivals have at least 3 different nameplates each in this segment, and if we’d look at total brand volume, Mercedes-Benz would be ahead of BMW by the tiniest of margins (281.348 vs 281.249), both selling Audi by more than 90.000 sales. Then again, Audi also has a smaller model, as you’ll see below, and this A1 coincidentally sells enough units to put Audi back on top by just 5.000 sales (286.532 units).