The limousine segment in the US has shrunk 14% in 2019 to less than 50,000 sales, still slightly more than the segment size in Europe and about 0.3% of the overall US car market. The traditional leader Mercedes-Benz S-Class remains ultra dominant, although its advantage over its nearest rival has been reduced because of its 16% decline vs. a 7% gain for the BMW 7-Series. Keep in mind that the figures of the S-Class also include sales of the Coupe and Convertible versions, so it’s hard to make an apples-to-apples comparison, but still its lead is large enough to expect the S-Class to lead in pure sedan sales. [Read more…]
- Segment down 8% YTD, stable at 0,3% share of the European new car market.
- Mercedes-Benz S-Class consolidates segment lead, although helped by having Coupe and Convertible versions available as well
- Porsche Panamera took 2nd place in Q3, outselling the BMW 7-Series by 32 units
- 7-Series still the best performer in the top-3 at -5%, and BMW the distant leader among brands, thanks to strong sales of the new 8-Series, firmly in 4th place of the segment
- German Big-3 improve their share of the segment by 3,3 percentage points to 95,8% share
- Jaguar XJ due for an all-electric replacement in a few years time, sells just 188 units in Q3, still triple the volume of the Lexus LS, which was outsold by the Maserati Quattroporte in Q3
- Rolls Royce Phantom delivers 44 untis in Q3, twice the number of the Bentley Mulsanne, Aston Martin Rapide and Rolls Royce Ghost
- Bentley Flying Spur is due for a new generation in Q4, delivering just 1 unit in Q3
Sales of limousines in Europe stabilized in the second quarter of 2019, after declining in 2018 and Q1. In Q2 sales were stable at just above 12.000 units, bringing the first half figure to just under 22.700 sales, down 9% on last year. We have one newcomer and just two nameplates at the bottom of the top-10 that improve their sales year-over-year, with the rest all in red, of which all but one with double digits. The dominant segment leader Mercedes-Benz S-Class loses a significant chunk of its share of the segment with a decline of 32% in the second quarter, bringing the year-to-date number to a loss of a quarter of its sales, with a 5,8 percentage points loss of share to 26,8% of the segment. In the second quarter, the top-3 was upside down from the first half ranking, with the Porsche Panamera as the top seller with sales stable on last year, after a 50% loss in Q1, bringing the year-to-date figure to -26%. The BMW 7-series also outsold the S-Class in Q2 as it reduces its loss of the first quarter with an 8,5% improvement in Q2 thanks to the facelift. Keep in mind that S-Class sales include the Coupe and Convertible versions, which BMW splits out under the name 8-Series and most other brands don’t offer in this segment. [Read more…]
Sales collapse by almost a fifth as new models seem to run out of puff early
Sales in the US Premium Limousine segment fell by 17.3% to 24,476 in the first half of 2019, a considerably worse performance than the mild 2.1% sales decline the model experienced in 2018. What’s more, with only the new Audi A8 and facelifted BMW 7-series new to the market this year, and the new Mercedes-Benz S-class still a way off, [Read more…]
The limousine segment in Europe started a decline in 2018 and this trend continued in the first quarter of 2019, with sales down 18% to nearly 10.500 sales. We have one newcomer and just two nameplates that improve their sales year-over-year, with the rest all in red, of which all but one with double digits. The dominant segment leader Mercedes-Benz S-Class not only maintains its top position, but also stabilizes its market share of over 31% with sales down 19%, only slightly more than the segment as a whole. It sells over 1.000 cars more than its nearest rival BMW 7-series which hasn’t yet borne the fruits of its latest facelift, which should help it reduce the Q1 decline of 23% in the following quarters. Keep in mind that S-Class sales include the Coupe and Convertible versions, which BMW splits out under the name 8-Series and most other brands don’t offer in this segment. The launch of the BMW 8-series helps the brand to outsell Mercedes-Benz in this class for the first time since 2012. Third place is for the Audi A8, down just 4% and therefore the best performer in the top-8, helped by its new generation. [Read more…]
After two years of growth, sales of limousines in Europe are back down again, by 6% to nearly 43.500 sales, or 0,3% of the overall market. The dominant segment leader Mercedes-Benz S-Class rebounds after three straight years of lost share to return to above 33% share with over 14.000 sales. This is still a long way from the nearly 43% share the model held in 2014 and 2015 but nonetheless a strong performance between rivals that are newer and fresher in a segment where innovation and product excellence are key. The recent updates of the S-Class have helped as the interior is now up-to-date again, but the changes in exterior design have been limited to prevent owners of the pre-facelift version from feeling like they’re being driven in an “ old” car. One sidenote we always need to make here is that S-Class sales include the Coupe and Convertible versions, which the others don’t offer for their limousines.
Segment declines in the second quarter as sales of new Lexus LS soar
Sales in the US Premium Limousine segment rose by 5.3% to 29,927 in the first half of 2018, as the first quarter sales growth of 15.0% gave way to a 2.7% sales decline in the second quarter, not that far off from the 8.2% sales decline the segment registered in 2017. With many of the new models starting to run out of steam [Read more…]
Porsche Panamera and Lexus LS sales soar, but Mercedes-Benz S-class remains the king of the hill
Sales in the US Premium Limousine segment rose by 15.0% to 14,793 in the first quarter of 2018, a strong recovery after sales fell by 8.2% in 2017. With many new models still building sales (BMW 7-series, Cadillac CT6, Genesis G90, Porsche Panamera), the new Lexus LS already on sale and the new Audi A8 about to hit the market, [Read more…]
Sales in the limousine segment in Europe improved sharply in the second half of 2017 to pull the full-year figure up 13% after a 5% gain in the first half. Nearly 46.000 limousines were sold last year, 0,3% of the total European car market. Despite this impressive gain, only 2 models in the segment top-5 improve on last year, as the segment leader Mercedes-Benz S-Class is stable with a 200-unit loss thanks to a 30% gain in the fourth quarter when the facelifted version became fully available. The S-Class lost 4,6 percentage points of share in 2017, but that’s still much better than its closest rival BMW 7-series which was only in its second full year of sales but already lost 13% of its volume and 7,6 percentage points of share as the new generation’s design apparently doesn’t have a long shelf life. On the other hand, this is the third-best year for the model since 2006, and don’t forget the S-Class also includes sales of the coupe and convertible versions. Big winner of the segment is the Porsche Panamera with sales up more than threefold thanks to the new generation. The Panamera outsold the 7-Series in both the third and fourth quarters, helped by the S e-Hybrid version, but was unable to topple the BMW for 2nd place in the segment. The Sport Turismo version should help the Porsche move ahead of its rival in 2018, but it remains to be seen if that’s also enough to grab the #2 spot then, as the new generation Audi A8 is also in showrooms and looking to move up a few notches.
Cadillac CT6, Porsche Panamera soar, new BMW 7-series falters as segment shrinks
Sales in the US limousine segment fell by 15.3% to 16,363 in the fourth quarter of 2017, while overall sales in 2017 fell by 8.2% to 59,308. Although the loss in sales was not very large, and the segments still managed to maintain sales above the depths to which it plunged at the height of the recession in 2009, the performance suggests that the [Read more…]