It’s happened. As predicted, the BMW i8 sweeps the exotic car segment, knocking down the previous leaders Bentley Continental GT and Ferrari 458 Italia off the top spot with a 37% share of the segment. In its introduction year, the i8 already managed to climb onto the podium, not far behind the 458, and its sales in the last few months of 2014 already indicated that the Plug-In Hybrid BMW sports car would be ultra-dominant this year.
With an average of 250 units a month in Q1, and with sales restricted by supply, BMW could easily sell more than 2.000 units this year, something no exotic has achieved since the Continental GT and the Ferrari F430 did so in 2008. [Read more…]