After the March and Q1 2016 European car sales analysis – brands, let’s zoom in on the model rankings. The entire top-8 loses market share which means the Volkswagen Golf consolidates its dominance with stable sales despite the arrival of new competitors Opel/Vauxhall Astra and Renault Megane, while its nearest rivals are losing ground in March. The Ford Fiesta and Opel/Vauxhall Corsa both lose more than 10% and the Renault Clio drops almost 5%, while the YTD #2 Volkswagen Polo is down to 5th place this month. The Nissan Qashqai traditionally enjoys healthy sales in March thanks to its popularity in the UK, which sets it in 6th place, ahead of the Ford Focus and Peugeot 208. Helped by the new generation, the Astra is the fastest growing model in the top-20 and claims another top-10 position, while the Fiat 500 does so too for only the fourth time in the past 2 years and in fact since its modern rebirth in 2007.
While the Renault Captur stabilizes after its impressive surge in the rankings, the Opel/Vauxhall Mokka is passed by the Peugeot 2008. The Captur’s larger sibling Renault Kadjar improves to 29th place ahead of the Volkswagen Tiguan, Ford Kuga and the Hyundai Tucson which drops from 24th last month to #38 in March. However, the new generation Kia Sportage has moved ahead of them all into #24 and second of the segment behind the untouchable Qashqai. [Read more…]