Segment recovers as some of the newcomers see good sales growth
Sales of Premium Large SUVs were up 5% in the third quarter of 2017, a slightly recovery from the gently 2% sales decline over the first two quarters of the year. With a total of 366,324 units this still makes this the largest from amongst the Premium SUV segments, but the lead it has to the Premium Mid-sized SUV segment continues to shrink.
Note: after lumping really models as disparate as the Lincoln MKX and Bentley Bentayga under the Premium Large SUV banner for a long time, we have decided to split the segment into two: Premium Large SUV and Premium Full-size SUV. The difference between the two will hopefully be self-evident, but we’re aiming for the latter segment to capture models that are ahead of the more homogenous Premium Large SUV pack either through their size (Lincoln Navigator, Cadillac Escalade, Infiniti QX80, Mercedes-Benz GLS, Lexus LX), price (Range Rover, Mercedes-Benz G-Class), or both (Bentley Bentayga). Let us know what you think of this new split.