The limousine segment in the US has shrunk 14% in 2019 to less than 50,000 sales, still slightly more than the segment size in Europe and about 0.3% of the overall US car market. The traditional leader Mercedes-Benz S-Class remains ultra dominant, although its advantage over its nearest rival has been reduced because of its 16% decline vs. a 7% gain for the BMW 7-Series. Keep in mind that the figures of the S-Class also include sales of the Coupe and Convertible versions, so it’s hard to make an apples-to-apples comparison, but still its lead is large enough to expect the S-Class to lead in pure sedan sales. [Read more…]
Sales collapse by almost a fifth as new models seem to run out of puff early
Sales in the US Premium Limousine segment fell by 17.3% to 24,476 in the first half of 2019, a considerably worse performance than the mild 2.1% sales decline the model experienced in 2018. What’s more, with only the new Audi A8 and facelifted BMW 7-series new to the market this year, and the new Mercedes-Benz S-class still a way off, [Read more…]
Segment declines in the second quarter as sales of new Lexus LS soar
Sales in the US Premium Limousine segment rose by 5.3% to 29,927 in the first half of 2018, as the first quarter sales growth of 15.0% gave way to a 2.7% sales decline in the second quarter, not that far off from the 8.2% sales decline the segment registered in 2017. With many of the new models starting to run out of steam [Read more…]
Porsche Panamera and Lexus LS sales soar, but Mercedes-Benz S-class remains the king of the hill
Sales in the US Premium Limousine segment rose by 15.0% to 14,793 in the first quarter of 2018, a strong recovery after sales fell by 8.2% in 2017. With many new models still building sales (BMW 7-series, Cadillac CT6, Genesis G90, Porsche Panamera), the new Lexus LS already on sale and the new Audi A8 about to hit the market, [Read more…]
Cadillac CT6, Porsche Panamera soar, new BMW 7-series falters as segment shrinks
Sales in the US limousine segment fell by 15.3% to 16,363 in the fourth quarter of 2017, while overall sales in 2017 fell by 8.2% to 59,308. Although the loss in sales was not very large, and the segments still managed to maintain sales above the depths to which it plunged at the height of the recession in 2009, the performance suggests that the [Read more…]
Sales fall in the third quarter despite a bevy of fresh models
After inching up slowly in the first two quarters of the year, sales in the Limousine segment in the US fell by 16% in the third quarter, the worst performance from among all Premium segments, car and SUV. That said, total sales so far this year (42,929) are only 3.6% down on this time last year, which is a better performance than both the Premium Compact and Premium Mid-sized segments. Moreover, with many new models still building sales (BMW 7-series, Cadillac CT6, Genesis G90, Porsche Panamera) and two new models about to go on sales in the third quarter (Audi A8 and Lexus LS) the prospect for the segment looks bright in the next year.
Big shifts in the ranking as double digit growth or double digit decline is the norm among limousines
Sales in the Limousine segment edge up 2% in Q2 of 2017 and grow by 3% in the first half of the year, to 28,587 units. That may seem very stable, but there are big shifts in the ranking as individual models either show double (or triple) digit growth or double digit declines. Actually, there are only three nameplates (four if you include the Hyundai Equus -> Genesis G90 which is basically the same car) that improve, while the other eight decline. And if it weren’t for the Cadillac CT6, the segment would’ve been down 9%. Besides the new Porsche Panamera which arrived in Q1, we’ll also welcome new generations of the Audi A8 and Lexus LS this year, which should help give the segment another boost as the Panamera has done in Q2. But don’t expect them to threaten the dominant segment leader anytime soon.
The Limousine segment is the only premium car segment to grow in volume in the first quarter of 2017, and one of only two car segments overall, together with the Minicar segment, on the opposite side of the scale. A total of 12,959 limousines were sold in Q1 for a gain of 6.5% on the same period last year. However, just two models in this segment show growth, both newcomers, while the other ten are losing volume, of which eight with double digits. In fact, if it weren’t for the new Cadillac CT6 and Genesis G90 the segment would halve lost 18.8%. This year we’ll see a few more models renewed, with the second generation Porsche Panamera already in showrooms since March, to be followed by the next generations of the Lexus LS and Audi A8. These should help the segment maintain its positive figure for the rest of the year, together with the still fresh BMW 7-Series. Whatever happens, it’s unlikely the dominant leader of this segment is going to give up its position anytime soon.
Sales of limousines in Europe were up 5% in 2016, compared to an overall market up 6,2%, but were stable in Q4. The Mercedes-Benz S-Class has been so dominant in this segment that it holds on to its lead despite a 10% loss in volume while its nearest rival more than doubles up. The all-new BMW 7-series outsold the S-Class in Q4 and looks set to take control of the segment in 2017, the last time it did so was in 2012. Keep in mind it may already have done so in 2016 when comparing pure limousine sales, as the S-Class figures also include sales of the coupe and convertible models, which BMW doesn’t offer. The Audi A8 stays in third place with sales down 20% for the year as it’s starting to show its age. The A8 lost more than a third of its volume in Q4, when it was outsold by the all-new Porsche Panamera, which is aiming for that #3 spot in 2017.
Sales in the Premium Limousine segment rose by 8.3 percent in 2016, a remarkable performance given that all the other Premium non-SUV sectors saw their sales fall by 10 percent or more. This remarkable headline figure relies heavily on growth achieved by the new Cadillac CT6, without which sales in the segment would have fallen by 7.2 percent. Still, this fact should not take away the shine from the sector, which in 2017 will further be bolstered by the arrival of the new Audi A8, Lexus LS and Porsche Panamera.
As a side-note, following feedback from our readers the Tesla Model S, part of the Alternative Power segment, is now presented for comparison in the Premium Large segment, rather than here. [Read more…]