The large SUV segment in Europe shrinks 9% in Q1 of 2016 while the overall market grows by 8%, after the segment grew a healthy 23% in 2015. Only two models improve their volume on the same quarter of last year: the new leader Kia Sorento, boosted by the all-new generation, and the evergreen Mitsubishi Pajero. That leaves last year’s leader Hyundai Santa Fe in 2nd place with sales down 22%, probably thanks to cannibalization from both the new Sorento and the new Hyundai Tucson, even though that model is a class smaller. I have no substantiated explanation for the rebound of the Pajero, which started last year when it gained 22%. A small facelift hasn’t exactly turned the already 10 year old model into a hot fresh thing, especially since the engines are simply carried over.[Read more…]
With its small volume, the Large SUV segment in Europe is one of the most volatile. It shrunk 24% in 2013 before rebounding 22% in 2014 and another 23% last year. The segment is 100% Asian manufacturers and heavily controlled by Hyundai-Kia, which increase their combined share to 65,7% in 2015. The Kia Sorento is the new leader of the segment with sales up 76% to take more than a third of the segment total sales in Europe, helped by the new generation launched last year. It leapfrogs the Hyundai Santa Fe which has led the segment for the three previous years. Together, the couple has taken the two top spots of the segment for 7 years in a row now.
The large SUV segment in Europe keeps recovering from their years of declines with sales up 33% in Q3 and 30% so far in 2015. Two thirds of the increase is thanks to a single model: the new generation Kia Sorento, which manages to topple its corporate sibling Hyundai Santa Fe from the top spot of the segment for the first time in 4 years. Behind these two South-Korean models which take two thirds of the segment volume, the Toyota Land Cruiser in under fire from the Mitsubishi Pajero, which had already taken third place in Q1 but lost it to the Land Cruiser in Q2. In Q3, the Pajero was the best seller of the two, but not enough to overtake its rival. [Read more…]
Sales of large SUVs in Europe are rebounding from a year-long decline, with sales up 28% in the first half of 2015. Only one of the 6 carryover models shows a decrease, the others are all enjoying double digit growth. The Hyundai Santa Fe is under threat from its family member Kia Sorento, thanks to that model’s all-new generation. The Sorento already outsold the Santa Fe in April and June and its 70% year-over-year increase compared to the outgoing model places it less than 10% off the segment pole position, even with the Santa Fe adding a still impressive 37%. The Korean siblings are the two fastest growing models in the segment, and together they held a whopping 71% share of the large SUV class in Q2, up from 66% in Q1 and 58% last year. [Read more…]
After several years of declines, the large SUV segment in Europe is back sharply, increasing by 18% in 2014 and another impressive 37% in the first quarter of this year. Not exactly as flat as I had thought it would be…. The two dominating South-Korean models increase their stranglehold on the segment, as two of every three large SUVs sold in Europe come from Hyundai-Kia.
The Hyundai Santa Fe adds 66% to its sales as supply shortages have been resolved, while the Kia Sorento is also up more than 50% on sell-out pricing of the outgoing model and the arrival of the all-new generation in February. The Sorento now sells more than double of its nearest competitor, the Mitsubishi Pajero, [Read more…]
The large SUV segment in Europe has rebounded strong from its record low in 2013, with sales almost back up to 2012 levels and the first year-over-year increase since 2006. This year sales should consolidate before improving further in 2016 thanks to the introduction of new and redesigned models.
The Hyundai Santa Fe increases its hold on the segment now that its limited supply has somewhat been relieved. The Santa Fe now holds a share of almost 35% of the segment, which should drop slightly this year as the model awaits its facelift at the end of 2015. The new generation Sorento will reach showrooms in the second quarter and may help increase the combined share of Hyundai-Kia even beyond the current 59% of the segment’s sales. [Read more…]
Sales of large SUVs in Europe are up an encouraging 18% after declining since 2006 when total segment sales topped 200.000 units. This year, the segment that’s traditionally the domain of Asian manufacturers with the occasional American model trying its luck isn’t even going to reach a fifth of that total. The top-3 of the segment hasn’t changed since, and the Hyundai Santa Fe, Kia Sorento and Toyota Land Cruiser have even increased their share to a combined three quarters of segment sales.
The Santa Fe has more than recovered from its slow start of the year by lodging a very impressive third quarter, in which the model improved 83% on Q3 of 2013. I guess Hyundai has dealt with supply shortages of the Santa Fe, as its new generation has proven very popular in the USA, China and Russia, markets where SUVs and crossovers are much more popular. The new generation Sorento has just been revealed at the Paris Auto Show, and it may threaten its sibling if supply of the latter remains constrained. [Read more…]
The large SUV segment in Europe is showing resilience across the board: after losing almost a quarter of its volume in 2013, with all models down except for one, this year so far the large SUV’s are back up 7% and the success is shared by all models but two.
The Hyundai Santa Fe, the model that added the most market share from 2012 to 2013, now loses the most market share in the first half of 2014. This could still be a result of Hyundai’s strategic decision to restrict exports to Europe of the model, as it’s enjoying huge popularity in other markets like the USA and China, which have a much larger potential for SUV’s and crossovers.
As a result, the Santa Fe is dragging down the performance of the segment as a whole, because the other models combined actually show an increase of 17% on the first half of last year. [Read more…]
As announced almost a year ago, 2015 will mark the end of production of one of the longest running vehicle designs currently on sale. The Land Rover Defender was introduced as the Land Rover Series I in 1948, was renamed Ninety and One Ten in 1983 and renamed again as Defender in the 1990’s, but the basic structure and design haven’t changed much over the past decades.
Jaguar-Land Rover claims that it’s impossible to make the iconic Defender meet the stricter European Union emission standards that go into effect by 2020. The Defender had already been pulled out of the North American market in 1998 when it couldn’t meet the stricter safety regulations of the US and Canada. However, if we look at the sales figures, we can conclude that Europe is one of the Defender’s smallest markets, and not being allowed to sell the model in the European market wouldn’t result in a loss of sales large enough to blame the demise of the model on the regulations. [Read more…]
Sales of large SUVs in Europe have rebounded slightly after years of declines. The segment moves with the market, up 7% for the first three months of 2014. All but two models see their sales grow for the period, although the segment remains a minor portion of the European car market, selling just over 30.000 units a year combined.
Despite sales down 11% due to a shortage of supply, the Hyundai Santa Fe stays on top. Considering the new generation Santa Fe is a runaway success in other parts of the world, where these kinds of vehicles are still sold like hot cakes, it is understandable that Hyundai doesn’t prioritize Europe when it comes to deliveries of its popular model. [Read more…]