Sales of large MPVs in Europe are surprisingly up by a whopping 35% in the first quarter of 2014 after many years of steady declines. The only logical explanation for this unexpected phenomenon is the upcoming model changeover for the Ford Galaxy and S-Max, both of which are in sell-out mode of the current generations. The new models are expected to finally hit showrooms later this year after a 1,5 year delay because of a factory shutdown in Genk, Belgium and the subsequent relocation of the production line to Valencia, Spain.
Because of the attractive deals on the outgoing models, the Galaxy and S-Max each more than double their sales of last year’s first quarter. As a result, the S-Max jumps into the top position of the segment and the Galaxy is challenging the Seat Alhambra for the lead. This also means that Ford had a 44,5% market share of this segment in the first three months of 2014. [Read more…]