The premium large SUV segment in Europe returns to growth in the first quarter of 2019, helped by the arrival of five new nameplates. Nearly 70.000 large luxury SUVs were delivered in Q1, and the BMW X5 is still the best seller of them all. A new generation X5 has picked up where the previous one finished its life cycle: on top of the ranking. A 6% increase in deliveries means the BMW has grown its share of the segment to 13,4%. In second place we find the Range Rover Sport, which hasn’t been this high in the ranking since 2015. It’s helped by the Plug-in Hybrid version which has a take rate of 24% and is therefore responsible for more than the 12% growth of the nameplate. That allows the RR Sport to move past the Volvo XC90, which is down 10% despite selling more PHEVs than Range Rover, with a take rate of 27,4% for the electrified Swede. This is the only luxury segment where the Germans don’t dominate the top of the charts, but just due to their large number of entrants (12 out of 24 nameplates are German), they still control more than half of its sales with a 56,3% share of the segment. BMW is the leader with 15,7% share with its three models, followed by Audi with 14,2% with its two models, and Mercedes-Benz is struggling at just 10,6% for its four models. This is due to the model changeover of its best seller GLE, which sees a 58% drop in deliveries just as the new generation is arriving in showrooms. The GLE is therefore down to #8 and is just slightly ahead of the G-Class, which even outsold it in February, for the very first time ever.
Sales of premium large SUVs in Europe declined in 2018 for the second year in a row, after three consecutive years of explosive growth during which 100.000 annual sales were added. In the last two years, the segment has lost 33.000 sales again as volume is back to 255.000 sales, down 6% on 2017. The entire top-5 is down for the year and only 4 out of the 18 remaining players in this class improve their volume this year. The BMW X5 holds on to the segment lead by the skin of its teeth, less than 250 sales ahead of the Volvo XC90. For the X5, this is its fifth consecutive year on top of the ranking, and for the XC90 it would have been its first win ever, if only it could have found those 250 extra buyers. The X5 is being replaced in 2019, which means it’s likely to storm back ahead again, and this was the Volvo’s only chance for a while. The Mercedes-Benz GLE in third place will also be renewed in 2019 and may threaten the X5 and XC90 to climb either one or two spots once it reaches full availability. The last time the GLE (or M-Class) finished on top of its class was in 2013. The Range Rover Sport climbs one spot to #4 with sales down just 5% which allows it to move past the Audi Q7, down to places into 5th as the WLTP affected sales of some of its versions, and the introduction of the Q8 didn’t help either. Its sibling model Volkswagen Touareg did better with an increase of 15% thanks to the new, third generation. Still, sales are far below the peak of the namplate’s first generation in 2004 and 2005 when it sold over 40.000 copies in Europe.
Growth halts in the second quarter, as segment readies itself for new models in the fall
Sales in the US Premium Large SUV segment rose by 3.6% to 244,48 in the first half of 2018, as growth fell from a healthy 6.8% in the first quarter down to just 0.6% in the second quarter. As a result, the segment was overtaken by Premium Mid-sized SUVs as the largest Premium SUV segment for the first time. While new [Read more…]
Segment grows slowly as Lexus RX extends its lead at the front
Sales in the US Premium Large SUV segment rose by 6.8% to 120,305 in the first quarter of 2018, a faster rate of growth than the 1.6% in 2017, but only just quickly enough to keep the segment ahead of the Premium Mid-sized SUV segment in the quarterly sales rankings. Although new models such as Porsche Cayenne and BMW X5 should [Read more…]
Sales of premium large SUVs in Europe declined in 2017 after three consecutive years of explosive growth during which 100.000 annual sales were added. A lack of new products may be responsible for the slowdown which caused sales to slip 6% to 270.000 units, or 1,7% of the overall European car market, down from 1,9% in 2016. The entire top-5 is down for the year and only 6 out of the 19 players in this class improve their volume this year. As you can read below, 2018 promises to bring a lot of news again so growth is expected to pick back up again. Class leader BMW X5 moves with the segment at -7%, maintaining its share at 12,8% and keeping distance to its closest rivals, the Volvo XC90 and Audi Q7 which were both in their second full year, compared to the X5 which is in its last full year. The XC90 was the best seller in the fourth quarter, allowing it to reclaim the #2 spot from the Q7. Likewise, the Mercedes-Benz GLE managed to finish the year ahead of the Range Rover Sport thanks to an excellent fourth quarter, even though both models lost more than the segment average. The new generation Land Rover Discovery more than tripled its volume in Q4 and grew by 29% for the year to reach the highest volume for the nameplate since 2007. [Read more…]
Segment grows slowly, with only Audi Q7, Tesla Model X and Maserati Levante experiencing double-digit growth
Sales in the premium large SUV segment rose by 3.8% to 151,720 in the fourth quarter of 2017, while overall sales in 2017 rose by 1.6% to 518,902. As a result, this remains the largest from amongst all premium SUV segments, though the but the lead it has to the premium mid-sized SUV segment continues to shrink. Moreover, this gap is likely to [Read more…]
Segment recovers as some of the newcomers see good sales growth
Sales of Premium Large SUVs were up 5% in the third quarter of 2017, a slightly recovery from the gently 2% sales decline over the first two quarters of the year. With a total of 366,324 units this still makes this the largest from amongst the Premium SUV segments, but the lead it has to the Premium Mid-sized SUV segment continues to shrink.
Note: after lumping really models as disparate as the Lincoln MKX and Bentley Bentayga under the Premium Large SUV banner for a long time, we have decided to split the segment into two: Premium Large SUV and Premium Full-size SUV. The difference between the two will hopefully be self-evident, but we’re aiming for the latter segment to capture models that are ahead of the more homogenous Premium Large SUV pack either through their size (Lincoln Navigator, Cadillac Escalade, Infiniti QX80, Mercedes-Benz GLS, Lexus LX), price (Range Rover, Mercedes-Benz G-Class), or both (Bentley Bentayga). Let us know what you think of this new split.
For the second consecutive quarter, the premium large SUV segment in Europe is faced with declining sales after years of booming, double digit growth. In Q3 of 2017, that turned to double digit decline with a loss of 14%, also bringing the year-to-date figure in the red at -3% to just over 210.000 sales. The segment leader BMW X5 lost market share with a loss of 22%. In fact, the entire top-3 lost with double digits and only 5 of the remaining 19 models improved their sales year-over-year in the third quarter. The other two models on the segment podium are in for a tight race by the end of the year, with the Volvo XC90 back in 2nd place in Q3 and the Audi Q7 down to 4th, behind even the Mercedes-Benz GLE. That leaves the Range Rover Sport in 5th place for the third quarter, even though it loses just 5%, outperforming the overall segment and all four of its closest rivals. Its sister model Land Rover Discovery does even better but does not yet manage to improve its volume at -1% in Q3 despite the arrival of the all-new generation in showrooms which gave the model a 42% gain in Q2. The Disco is up 13% year-to-date, the best performance in the top-9. The third model from JLR in this segment is the top-of-the-line Range Rover, up 8% in Q3 but outsold by the soon-to-be-replaced Volkswagen Touareg. [Read more…]
After 3 years and one quarter of booming growth, the premium large SUV segment in Europe has hit a roadblock. Sales were down 6% in Q2, pulling down the year-to-date growth rate to just 2%, less than the overall market. A total of 150.235 large luxury SUVs were sold in the first half of 2017. The BMW X5 is on its way for a fourth consecutive year on top of the ranking, ever since the current generation was launched. The Audi Q7 jumps from 4th place in the first quarter to 2nd in the second quarter and also grabs that position in the first half ranking, outselling the Volvo XC90 (down 30% in Q2) and Range Rover Sport (down 13% in Q2). The XC90 has seen a similar drop in the US, where they blamed it on limited availability due to worldwide demand, especially for the T8 plug-in hybrid version, but the same seems to be happening in Europe now. With less than 1.000 monthly sales, China can’t be responsible for the limited availability in Europe and the US, so there must be another explanation. We’ll keep you updated as we find out more. [Read more…]
Stable sales for large luxury crossovers, slight growth for full-sized luxury crossovers.
Sales of Premium Large SUVs appear to have peaked, as first half 2017 figures are up just 1% over the same period last year, for a total of 296,538 sales. So far this year, the trend in the premium segment seems to be: the bigger the truck, the slower the sales growth. However, subdivided in Large and Full-sized SUVs, the former subsegment is down by 1% to 236,206 sales, while the really big trucks still improve by 11% to 60,332 sales. The segment has had a boost of fresh and updated models in recent years, but will take a breather in coming months. We’ve just had the launch of the new generation Land Rover Discovery to replace the LR4, but we’ll have to wait until next year for the arrival of the Lexus RX 7-seater, new generation BMW X5 and the long-awaited new Mercedes-Benz G-Class. In the full-sized subsegment, there will be more news this year, with the new generations of the Infiniti QX80 and the Lincoln Navigator arriving in showrooms in the second half, as well as an updated Cadillac Escalade.