Sales of small crossovers in Europe continue their booming growth curve in 2019 with another double digit gain in the second quarter. An increase of 11% to 612.000 sales brings the first half tally to 1,18 million sales, which means this segment already accounts for 14,2% of the overall European car market, up nearly two percentage points in a single year. That also means this segment is now larger than the compact car segment (the “Golf class”) to become Europe’s second largest segment after the subcompact cars. No wonder manufacturers that are not playing in this class yet are rushing to join the party, while existing brands are doubling down on their efforts. As a result, it’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 29 and another handful of newcomers arriving this year. After flamboyantly taking the lead in the first quarter, the Volkswagen T-Roc is knocked back down into third place by two Renault Group models, the Renault Captur and Dacia Duster. The Captur reclaims the lead of the segment it has held since 2014, even though the model’s second generation will be arriving in showrooms soon. The Duster meanwhile enjoys it best quarter ever, averaging just shy of 20.000 monthly sales, an incredible performance from the no-nonsense brand. The T-Roc is therefore relegated into third place, and it will be interesting to see how this three-way battle unfolds in the second half of 2019. Will the Captur have a similar change-over to the new generation as the Clio or will there be a hiccup in deliveries? Will the Duster continue to impress or will it (finally) run out of steam? Will the T-Roc strike back or will it suffer from internal competition by the T-Cross and new generation Golf?
European sales 2019-Q1 small crossover segment
Sales of small crossovers in Europe continue their booming growth curve in 2019 with another double digit gain in the first quarter. An increase of 11% leads to nearly 570.000 sales which means we’re very likely to see over 2 million sales in this segment this year for the first time ever. This segment already accounts for 14% of the overall European car market, up another two percentage points in a single year. That means this segment is closing in on the compact car segment (the “Golf class”) to become Europe’s second largest segment after the subcompact cars. No wonder manufacturers that are not playing in this class yet are rushing to join the party, while existing brands are doubling down on their efforts. As a result, it’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 29 and another handful of newcomers arriving this year. And we also have a new player on top of the charts, with the Volkswagen T-Roc beating its rivals to the #1 spot just a year after its launch. It now holds 10% of the segment, but the former leader Renault Captur is not far behind, just 1.000 sales separate the two models and the Captur still manages to increase its sales despite having the second generation ready for launch in the second half of this year. As a result of that model change, the T-Roc looks set for a full-year victory to knock the Captur of the top spot it held for five years.
European sales 2018 small crossover segment
After briefly stabilizing in 2017, sales of small crossovers in Europe continued their booming growth curve with a 29% increase in 2018, to 1,94 million. As a result, this segment now accounts for 12,6% of the overall European car market, up almost three percentage points in a single year. Undoubtedly, over 2 million small crossovers will be sold in Europe in 2019, and it could very easily become the second largest segment after subcompact cars, but overtaking compact cars (the “Golf class”). It’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 28 models by the end of 2018 and another handful of newcomers arriving in 2019. Meanwhile, the Renault Captur celebrates a fifth consecutive year on top of the ranking and remains the only nameplate in the segment to sell more than 200.000 copies per year, and it has done so for three years in a row without any rival coming close, even with a second generation coming out this year. In fact, the Captur’s closest rival in 2018 comes from its own ranks: the Dacia Duster sets a new annual sales record for the third straight year, improving an impressive 24% on last year’s record. Still, the Duster also loses share as that is less than the overall segment growth. The Peugeot 2008 sees stable sales, just like the Captur, but manages to stay on the podium despite losing almost 3 percentage points of share, again: just like the Captur.
European sales 2017 small crossover segment
Sales of small crossovers in Europe took a pauze of their booming growth in recent years. The segment grew by 5% in 2017, to just under 1,51 million units, or 9,7% of the total market, up from 9,5% in 2016. In Q4, volume was up 14% again thanks to new brands entering the segment. The entire top-5 showed single digit growth or declines, indicating the growth is indeed fueled by new entrants. Even with a 2% decline and a resulting one full percentage point of share of the segment, the Renault Captur still rules and is the only nameplate in the class to sell over 200.000 units. Its closest rivals are still the Peugeot 2008 and Opel/Vauxhall Mokka, both with a 3% increase, although the latter was down by 15% in Q4, potentially from internal competition from the newly launched Crossland X, landing at #14 for the year after taking 6th place in the fourth quarter. The new generation Dacia Duster has started sales early 2018, but the outgoing version managed to show a 4% increase last year after a 13% gain in Q4. This is a new annual record for the nameplate. One of the models that made this segment popular Nissan Juke is down 6% but manages to leapfrog the Fiat 500X to reclaim 5th place even though it is one of the oldest models in the class. [Read more…]
European sales 2017 Q1-Q3 small crossover segment
The small crossover segment in Europe has definitely hit a ceiling as sales were up just 4% in Q3 even though a slew of new models has been launched during the past few months. For the first nine months of 2017, the segment is up by just 3% to a record 1,13 million sales. As those new entrants gain traction with deliveries, the segment should continue its growth into 2018, but logically even when the absolute growth stays strong, as the segment gets bigger it will get harder to keep up those double digit figures of recent years. After a 12% loss in Q2, segment leader Renault Captur is down by just 2% in Q3 thanks to its facelift. However, the #2 Opel/Vauxhall Mokka was just 1.700 sales behind this quarter, closing in on the YTD #2 spot by just 77 sales. For now, the Peugeot 2008 still holds that second place, but it was down by 12% in the third quarter and was almost down to 4th place as it outsold the Dacia Duster by only 1.500 units. The Duster returns to the black even though its replacement has already been revealed. YTD, the top-5 is relatively stable, including the Nissan Juke, despite being one of the oldest models in the segment. [Read more…]
The Good, the Bad, and the Ugly: Summer 2017, part 2 [w/ poll]
We’ve discussed a handful of new model introduction of this summer in part 1, and will continue with a few other newly launched cars that we think will either hit, miss or just don’t stir our senses at all. This is a series all about opinions on a site totally dedicated to facts, just to balance it off a bit. Here we’ll give our views on new cars and invite you to give yours, be it in the poll at the bottom or in the comment section below. Fortunately, every opinion is personal so even Kriss and I don’t always agree and we hope you don’t either.
BMW 6-Series Gran Turismo
Bart: hit
I get it, the 5-Series GT, which was actually based on the platform of the 7-Series, has been more of a commercial success than it was an aesthetic success. And by renaming it 6-Series they can make the new generation more expensive, because it has a higher number. Cynicism aside, this car should’ve been called the 6-Series GT since the first generation. And I get why that appealed to the people who’ve bought one: it was more spacious and almost as luxurious and comfortable as a 7-Series for less money, all while being less ostentatious than said 7-Series. And there are plenty of shoppers in this price range who couldn’t care less about the looks of their car, as long as it did best what it’s been bought for. With the new generation they’ve actually succeeded in designing a somewhat graceful car, thanks to stretching it by almost 9cm (3 inches) and lowering it by 2cm (almost an inch), which makes it a lot less bulky than the 5-Series GT. I’m actually starting to warm to this car the more I look at it. And it’s also a great alternative for those who’d love to drive a comfortable BMW and can do without the sportiness that BMW has to put into the 5-Series sedan (and wagon) in order to keep its reputation of maker of sports sedans.
Kriss: so-so
I have mixed feelings about this car. From a rational, sales-oriented perspective, BMW did exactly what it had to do to build on the moderate success of the first generation – it based it on the tour-the-tech new 5-series, made it better-looking (less ugly?), and gave it a posher name. But it remains, at its core, a fundamentally contrived and ungainly car, sort of a 5-series for people who will benefit from the extra space and the easier entry/exit that the higher driving position affords (so, basically, plus-sized and older people). And while the 6-series GT is less environmentally-unfriendly than SUVs, it makes for a much less attractive look on the roads.