For the first time ever, more than 1 million midsized crossovers have been sold in Europe in a single year, only 7 years after first breaking the 500.000 sales threshold. And I don’t expect the growth to stall in 2015, as key models have recently been renewed and one highly anticipated new player will enter the segment. In 2014, the 12 best selling models all managed to improve their sales figures on the year before.
The new generation Nissan Qashqai has enjoyed a very strong fourth quarter to continue the model’s streak of five consecutive years above 200.000 sales, although its share of the segment has dropped below 20%. The Qashqai also celebrates 8 consecutive years as the segment leader. In second place, the Tiguan breaks its sales record at just over 150.000 sales, no less than 7 years after its introduction, an equally surprising as impressive performance, only equaled by the Fiat 500. The Tiguan is the best selling midsized SUV from a European manufacturer in a segment that’s dominated by Asian brands, which control two thirds of the segment’s sales. [Read more…]