The midsized SUV segment in Europe sees its impressive growth rate of +15% in Q1 slow down slightly to a still enviable +11% in the first half of 2015, especially considering the segment continues to outpace the overall market, which is up 8%.
The traditional leader of the segment Nissan Qashqai manages to do even better than the segment as a whole, with sales up 13% to almost 125.000 units. This means the Qashqai has a chance hit the quarter million sales marker for the entire year if it keeps up this sales pace. Add to that the 586% increase to over 20.000 sales in 6 months for its larger sibling Nissan X-Trail, and also the successful introduction of the Renault Kadjar on the same platform, and we could be looking at potential sales of 350.000 Renault-Nissan SUVs from a common architecture this year. And as Kriss will surely show you in an article about US sales, Nissan is also on a roll across the Atlantic, where the X-Trail (called Rogue there) is breaking sales records every month, with factories in the US and Japan running at full capacity and still unable to fulfill demand. They’re now producing the Rogue in a third plant in Busan, South Korea, which is operated by Renault-Samsung Motors.
The aging Volkswagen Tiguan can’t keep up with these kinds of volumes and is down 9% but keeps its second place of the segment. Behind it, the two Korean siblings are neck-and-neck for the podium, with the Kia Sportage holding on to its third place ahead of the Hyundai ix35 and looking set to remain ahead for the rest of the year, as the ix35’s successor has just been launched in June. We find the Tucson (hey, that’s a familiar name, isn’t it?) in 27th place for now with its first 107 sales. As the months progress, that will undoubtedly grow to a monthly pace of around 10.000 sales, so a top-15 position by the end of the year should be possible, before becoming a podium contender in 2016, together with the Kadjar. [Read more…]