Sales in the Premium Large segment fell by 14 percent compared to the first half 2015, recording a slightly slower contraction in the second quarter compared to the first one (11 versus 18 percent, respectively). It is reasonable to expect the segment’s fortunes to improve further still in the second half of the year, as the new Mercedes-Benz E-class is proving quite popular and may pull up sales for the segment as a whole. [Read more…]
The premium large car segment in Europe has shrunk by 5% in the first quarter of 2016, as customers are waiting for new versions of two of the top-3 players in this segment. So I expect this segment to show a healthy increase by the time of the year, with the Mercedes-Benz E-Class and the BMW 5-Series on top of the sales charts, thank to their new generations. That means sales of the outgoing versions of those cars are down, leaving the Audi A6 to consolidate its position as the leader of the segment, a title it claimed last year when it was freshly updated. The new E-Class will arrive in showrooms in the second quarter, and has been fully revealed. Its design is not very surprising, as it’s hard to distinguish from the C-Class and S-Class but for its size. Then again, this strategy seems to work for Audi, and the majority of our readers also think the new one is better than the old one, when polled last January. BMW hasn’t yet revealed much of its new 5-Series, but this also promises to be a frontrunner in new technology.[Read more…]
Sales of premium large cars are down 1% to 389.184 units in 2015, which makes last year the second-worst year for the segment, after 2009. However, if you consider that the top-4 models, which hold over 80% of segment volume, are due to be replaced in 2016, a decrease of just one percent is actually quite a stable performance. The new generation Mercedes-Benz E-Class has already been revealed and will be the first of the three to arrive in European showrooms. As a result, it is down the most at -15%. It remains to be seen if the design of the new E-Class is going to be a hit or a miss, as it either looks like a shrunk S-Class or a blown-up C-Class. Then again, don’t expect any revolutions from Audi and BMW either, as this is by far the most conservative segment in terms of design. Both will show their new generations of the A6 and 5-series soon and they should be in showrooms in the second half of the year. Considering Audi’s design evolution, it’s not hard to imagine what the new A6 will look like: exactly like the outgoing model with just a few touch-ups to keep it recognizable yet fresh at the same time. Meanwhile, BMW is expected to follow a similar strategy even though the new 5-series will be built on a shortened version of the lightweight platform of the also new 7-series, which means it’ll shed some weight. All three will become available with electrified drivetrains, although no all-electric versions are in the pipeline that we know of.
Sales in the premium large segment fell by 11% compared to 2014, a pretty bad, but maybe not unexpected performance given that most cars in this segment are either getting long in the tooth, or are on the verge of being replaced with new models. With the new Mercedes-Benz E class, Volvo S90 and Jaguar XF about to go on sale in the first months of 2016 it is reasonable to expect the segment’s fortunes to pick up soon. [Read more…]
The Premium Large segment continued shrinking in the third quarter of 2015 on the back of sales falling for most models. In fact, only three cars have registered positive growth over the first three quarters compared to the same time period in 2014. [Read more…]
The premium large car segment in Europe has found the way back up again, with sales improving 4,4% in Q3, bringing the year-to-date score to -2%, from -5% in the first half of the year. The ongoing three-way battle between the Audi A6, BMW 5-series and Mercedes-Benz E-Class appears to be decided for 2015, with the A6 extending its lead in Q3, even if the 5-series gained 9,1% this quarter and sold just 300 units less than its rival. This also put the 5-er well ahead of the E-Class to consolidate its #2 spot that had been under fire in Q2.
For the A6, which hadn’t led the segment since 2007, it’s likely to be a short stint on top, as both of its main competitors are being completely renewed next year. Mercedes will go first, around the end of the second quarter, and BMW will follow shortly with the new 5-series. Audi won’t renew the A6 until a year later. [Read more…]
The US Large Premium segment shrank by 13% year-on-year, the largest decline from among the Premium segments and the third largest from among the 25 segments we keep track of. Part of the reason may be that the segment leaders are aging, but overall there may be a shift away from the segment towards the smaller but ever-so-capable Premium Mid-sized offerings. It will be interesting to see how much the market will recover once the new BMW 5-series and Mercedes-Benz E-Class hit the market.
For now, the market leader remains the Lexus ES, going strong in its fourth year on the market. For the European readers among you – not sure what the ES is? It is basically the last mainstream car that Lexus targets unashamedly at older customers, with its comfy suspension setting, homely FWD underpinnings from the Toyota Avalon and the softest version of its divisive design language. Even though Lexus may be chasing BMWs these days the ES remains popular with its target audience – while it lost 12% of sales in doing so it actually retained its share of the segment, and there is a facelift arriving in the second half of 2015.
The premium large car segment in Europe continues its slow but steady decline, with sales down 5% in the first half of 2015, after a 3% drop in Q1. After the Mercedes-Benz E-Class led the segment in 2014, the BMW 5-series took control in the first three months of 2015, but in the following quarter, both were being outsold by the Audi A6, and by a vast margin.
Year-to-date the A6, which has been facelifted earlier this year, is now ahead of its two main rivals with a 3.500 and 4.500 units lead respectively, thanks to being the freshest of the threesome. Both the 5-series and the E-Class have been facelifted in 2013, the former only slightly and the latter received major updates and will be fully renewed next year. The 5-series won’t be replaced until 2017. If the A6 manages to hold on to its top position, which I think it will, it will be the first time since 2007 it will top the class, and also the first time for the current generation. The E-Class outsold the 5-series in May and June, so the full-year top-3 is likely to be in this order: A6, E-Class, 5-series. [Read more…]
Sales of premium large cars continue their slow but steady slide, with sales down 3% in Q1 of 2015 after falling by respectively 3% and 8% in 2014 and 2013. The traditional top-3 is reshuffled again, with the BMW 5-series back in the lead, just as it was after the first three months of last year, before being overtaken by the Mercedes-Benz E-Class by the end of 2014.
However, the E-Class is now kicked down into third place, possibly due to cannibalization of the smaller, but newer C-Class. The Benz is outsold by the recently facelifted Audi A6 for the first time since 2012, thanks to sales up 15% for the A6. The battle for the segment crown will remain fierce until the end of the year, with just 2.000 units between the three competitors and the third-placed E-Class outselling both its rivals again in March. [Read more…]
“Look-A-Like” is a new column which is meant as a lighthearted account of all those “I feel like I’ve seen this before…” moments. The first post was about how the interior of the new Jag XF reminded me of the interior of a mass-market compact sedan. Not that I’m picking on the new Jaguar sedan (which I think actually looks good and will probably sell very well), but there was just something about its rear lights that reminded me of another car first and foremost, rather than of the F-type after which they were actually modeled. [Read more…]