The midsized segment has been in crisis for a decade now, but the sales decline seems to bottom out, with sales down “only” 5% after the first three quarters of 2014, to just over 400.000 units. With the new generations VW Passat and Ford Mondeo ready to start their customer deliveries, and the Peugeot 508 recently facelifted, the segment should be able to return to positive territory for only the second time since 2001. The VW Passat remains stable and increases its share of the segment to 28,8%, and that’s even without the new generation, which has only just entered European showrooms and should start customer deliveries anytime now.
The top-4 are the only models in the segment to increase their sales and now control almost two thirds of the segment, indicating a further defragmentation of the market. The Honda Accord is the latest victim of this increased monotony in the midsized car segment, as it won’t be replaced at the end of its life cycle, joining the Suzuki Kizashi, Seat Exeo, Chevrolet Malibu on their way to the happy hunting grounds. [Read more…]