From early 2020, Europeans will no longer be able to officially buy new Infiniti cars. The brand started in 2008 but hasn’t managed to gain a foothold in the European luxury car market, even after launching a pair of new cars that were specifically designed for this market. During a time of cost savings, Infiniti’s parent company Nissan has decided to give up trying to be an alternative to the German brands and Lexus, and to focus on markets where it has been successful, the US and China.
What went wrong for Infiniti? I think there are three factors that made this venture troublesome from the get-go, and one more trigger that caused the plug to be pulled this year. [Read more…]