Slowdown in the sector almost pushes it into the clutches of the Premium Compact SUV segment
Sales of Premium Full-Size SUVs were down 1% in the third quarter of 2017, a slight slowdown relative to the 3% growth in the second quarter, and a considerable slowdown relative to the 19% growth recorded in the first quarter. With 92,052 sales since the beginning of the year, the segment remains slightly ahead of the Premium Compact SUV segment, but with the latter growing at double-digit rates it seems likely it will become the smallest among the Premium SUV sectors in 2018, unless the new Lincoln Navigator and upcoming Cadillac Escalade can somehow bring back the era when bling dinosaurs ruled the earth.
Note: after lumping really models as disparate as the Lincoln MKX and Bentley Bentayga under the Premium Large SUV banner for a long time, we have decided to split the segment into two: Premium Large SUV and Premium Full-size SUV. The difference between the two will hopefully be self-evident, but we’re aiming for the latter segment to capture models that are ahead of the more homogenous Premium Large SUV pack either through their size (Lincoln Navigator, Cadillac Escalade, Infiniti QX80, Mercedes-Benz GLS, Lexus LX), price (Range Rover, Mercedes-Benz G-Class), or both (Bentley Bentayga). Let us know what you think of this new split.