The premium large car segment in Europe remains in the positive in Q2 of 2017 with a 5% increase, leading to an 8% sales gain in the first half of the year, to 218.019 sales. In the top-4 we have 2 nameplates growing with large double digit figures, one losing with double digit figures and one newcomer, so a dynamic segment indeed. Well, in terms of sales, that is. After reclaiming the segment lead in 2016, the Mercedes-Benz E-Class remains king of the hill, growing its share of the segment by 6,3 percentage points on the first half of last year, to 31,2% as it adds more than a third to its volume of the same period in 2016. The all-new BMW 5-series, launched earlier this year, grows even faster than the E-Class in Q2 but is unable to take its crown. It does distance the Audi A6 in third place (down from #1 in the first half of 2016), as it loses 17% in the second quarter and a painful 5,4 percentage points of share. What’s worse for the A6, it outsold the new Volvo S90/V90 by less than 5.000 units in the quarter. Not enough to start worrying about the Swedes breaking the German domination of the segment, but still a small yet welcome success for Volvo. However, the top-3 sellers increase their share to almost three quarters of total segment sales. Keep in mind, the E-Class includes coupe and convertible versions, which the other models don’t have, and these two-door versions are still pretty fresh so could be responsible for most of the growth of the nameplate, together with the also still recent station wagon.
Only the 2 segment leaders grow volume in Q2, all others lose double digits or are new
After a 14% drop in 2016 and a 13% loss in Q1 of 2017, the Premium Large segment remains consistent with another decline of 14% in Q2, to just 54,915 sales. That makes it unlikely the 3-year losing streak for the premium large cars will come to an end in 2017. In fact, the segment is likely to end this year with a loss of 100,000 sales compared to 2013, when a record 334,298 units were sold. As for the other premium car segments, the main reason for this crash landing is the rising popularity of crossovers, although sales growth is slowing down for these models as well. What’s more worrying, is that the decline happens while quite a few models in the segment are still relatively fresh. The new generation Mercedes-Benz E-class, Volvo S90 and V90 Cross Country, Lincoln Continental, updated Jaguar XF and Genesis G80 all less than 18 months in showrooms. The new generation BMW 5-series arrived too late in Q2 to make a real difference, but should help soften the decline in the second half of the year. [Read more…]
Sales of premium large cars in Europe are back in positive territory and even outgrowing the overall market at +11% to 106.600 units, after a 13% loss in Q4 of 2016. And individual models within this segment have very different fortunes, with all nameplates either growing or declining with double digits. The 2016 segment leader Mercedes-Benz E-Class extends its lead to almost 10.000 units thanks to sales up 48% over the all-new BMW 5-series, up 11% as deliveries of the new generation still need to gain traction. That leaves the leader of Q1 2016 in third place, as the Audi A6 loses 13% of its volume of the same period last year. Keep in mind, the E-Class includes coupe and convertible versions, which the other two models don’t have, and these two-door versions have just been launched so could be responsible for most of the growth, together with the still very fresh station wagon.
After a 14.2% drop in 2016, the Premium Large segment is down by another 13.6% in Q1 of 2017, to just 53,278 sales. This means 2017 is likely to become the fourth consecutive year the segment loses volume after peaking at a record 334,298 units in 2013, losing a total of more than 100,000 annual units in this period, which would bring it back to its 2010 level. And the drop in sales comes at a time when there is still plenty of fresh product in the segment, with the new generation Mercedes-Benz E-class, Volvo S90 and V90 Cross Country, Lincoln Continental, updated Jaguar XF and Genesis G80 all less than 12 months in showrooms. Perhaps the new generation BMW 5-series can turn the tide when it arrives in Q2. [Read more…]
The premium large car segment in Europe is in dire straits with a loss of 6% in 2016 but a more painful -13% in Q4. Only one model in the top-10 manages to improve its volume: the new leader Mercedes-Benz E-Class, helped by the new generation. The E-Class was up 17% for the year and an even more impressive 32% in Q4. To be fair, this includes sales of the coupe version, which Audi doesn’t offer in this class and BMW has split off from the 5-Series as the 6-Series. The Audi A6 and BMW 5-series are actually impressively stable considering their age compared to the fresh E-Class. The A6 was down just 2% (-10% in Q4) and its new generation isn’t expected until 2018, while the 5-Series lost 8% (-2% in Q4) while the new generation had already been revealed and has entered showrooms early 2017.
The premium large car segment in Europe is down 3% in the first nine months of 2016, as only two models in the top-10 improve their sales, while six others are down with double digits. As expected, the Mercedes-Benz E-Class takes control of the segment thanks to its new generation, growing by 13% and passing the Audi A6, up by less than 1% so far this year. At least that’s still better than most others, and the A6 actually adds a full percentage point of share, even though it’s about to be replaced next year. As we’ve seen with the A4 and now the A5 and Q5, Audi is able to keep sales of its outgoing models impressively stable, all the way to their replacement by the next generation. BMW can’t say the same, with its 5-Series down 10% for the year, as its successor has already been revealed. In terms of design, this is one of the most conservative in the market, and BMW proves that point once again with the evolutionairy design of the next-gen 5.
Sales of premium large cars in Europe are down 1% in the first half of 2016, as they recovered in Q2 from a 5% dip in the first quarter. With “just” a 77% share of the segment, the Germans are less dominant in large cars than they are in any premium car segment (this excludes SUVs where their dominance is even less). The battle for the segment lead has intensified, with the Audi A6 holding on to its top position, but only just. It was outsold in Q2 by the Mercedes-Benz E-Class by a margin of 3.000 units and is more than likely to have to relegate its position by the next quarter to the new generation E-Class. The E-Class is already the biggest winner in the segment top-10 with an increase of 13% in the first half, thanks to a 27,5% improvement in Q2 when deliveries of the new generation started. It’s unlikely to face any strong competition for the rest of the year, until BMW answers with the next generation 5-series by early 2017.
Sales in the Premium Large segment fell by 14 percent compared to the first half 2015, recording a slightly slower contraction in the second quarter compared to the first one (11 versus 18 percent, respectively). It is reasonable to expect the segment’s fortunes to improve further still in the second half of the year, as the new Mercedes-Benz E-class is proving quite popular and may pull up sales for the segment as a whole. [Read more…]
The premium large car segment in Europe has shrunk by 5% in the first quarter of 2016, as customers are waiting for new versions of two of the top-3 players in this segment. So I expect this segment to show a healthy increase by the time of the year, with the Mercedes-Benz E-Class and the BMW 5-Series on top of the sales charts, thank to their new generations. That means sales of the outgoing versions of those cars are down, leaving the Audi A6 to consolidate its position as the leader of the segment, a title it claimed last year when it was freshly updated. The new E-Class will arrive in showrooms in the second quarter, and has been fully revealed. Its design is not very surprising, as it’s hard to distinguish from the C-Class and S-Class but for its size. Then again, this strategy seems to work for Audi, and the majority of our readers also think the new one is better than the old one, when polled last January. BMW hasn’t yet revealed much of its new 5-Series, but this also promises to be a frontrunner in new technology.[Read more…]
Sales in the premium large segment fell by 18% compared to Q1 2015, a performance almost as bad as that of the premium mid-sized segment. However, with the new Mercedes-Benz E-class, Volvo S90 and Jaguar XF picking up steam it is reasonable to expect for the segment’s fortune to look up in the second quarter of the year. [Read more…]