Sales in the Small Sports segment in the US declined by 7% in the first half of 2016 to 172,040 vehicles. After showing a 3% growth in Q1, sales in the segment plunged by 15% in Q2. Shock and horror in the model ranking: the Chevrolet Camaro, leader of the American Muscle cars from 2010 till 2014 before relegating that title to the new generation Ford Mustang, has been outsold in Q2 of 2016 by the Dodge Challenger for the first time since the launch of the fifth generation Camaro in 2009. The Challenger, whose current third generation was launched in 2008 has edged out the Camaro in two separate months before (March and October 2015, each time by less than 160 sales), but in the second quarter the Challenger beat its rival in both May and June for a total advantage of 1,360 sales, giving it a Q2 advangate of 315 sales. The Camaro had built enough of an advantage in the first four months to stay ahead for the first half, but Dodge has smelt blood and the battle is on for second place in the segment.
Sales in the Small Sports segment in the US rose by 3% in Q1 2016 to 82,328 vehicles – exactly the same rate of growth as the Small Premium Sports segment, as well as the industry as a whole. With the new Mazda MX-5 gaining sales, and the entry of the Buick Cascada, the growth rate would have been higher were it not for the falling sales of the two Scion models, ahead of the brands closure later this year. As the brand stops selling cars sales in this segment will probably fall later in the year, though that may be partially offset by sales of the new Chevy Camaro coming fully on stream.
The Sports Car Small segment grew by 13% in 2015 to 341,924 sales, as two all-American muscle cars showed nice improvements. The Ford Mustang has finally reclaimed the segment leadership it lost to the then-new Chevrolet Camaro in 2010, as the Mustang has just been completely renewed and the Camaro was due for a facelift. The Mustang enjoyed a 48% growth to over 120,000 sales, its highest volume since 2007. Meanwhile, the Camaro was down 10%, dipping below 80,000 sales for the first time since its introduction year 2009. That has given the Dodge Challenger the opportunity to close in, as it scores a record volume in its 7th year on the market. The halo-effect of the 707-hp Hellcat version is to thank for turning this into a three-horse race now, after having trailed the other two ever since its launch. [Read more…]
The Sports Small segment grew by 13% in Q3 2015, just a bit slower than the 14% growth rate it managed in the first half of the year. [Read more…]
The Small Sports segment grew by 14% compared to the first half of 2014, a much better performance than either the Large Sports or Small Premium Sports segments, which did not grow and shrank by 20%, respectively. The headline statistic is deceiving, however, as all the growth came from two cars, with sales of the other cars in the segment shrinking quite a bit. It is clear, though, that a large part of the segment is made up from cars which are quickly aging or about to be replaced, and so I would not be surprised if the growth picked up even more in the next year with the release of the new MX-5 and Camaro. [Read more…]
The shift from mainstream to premium is best visible in the coupe segments, where sales of coupe models from mainstream brands have dropped by almost one fourth last year, while sales of premium brands have increased by a third to become more than twice as big a segment.
All models in the mainstream coupe segment lost volume in 2014, as the ranking has remained virtually the same as last year. The Opel/Vauxhall Astra GTC still leads ahead of the Renault Megane Coupe and the Volkswagen Scirocco, all three with sales down less than the overall segment.
The Peugeot RCZ holds on to its fourth place, as its nearest competitors all lose more than half of their volumes, with the Hyundai Veloster taking the hardest hit and being overtaken by the Renault Laguna Coupe. The Nissan 370Z fares the least bad of all coupes, with sales down just 3% or 14 units despite its age. The 370Z is now not too far behind the Subaru BRZ anymore, its closest Japanese rear-wheel drive competitor. [Read more…]