Sales of large SUVs in Europe have been in a downward trend in recent years and that trend continues in the first half of 2019 with a decline of 23% in deliveries as this remains the smallest segment of the European car market with fewer than 19.000 sales in the first six months of the year. Interestingly, this same segment is one of the largest in the United States representing over 12% of the total market with just over one million sales in the first half, compared to just 0,2% of the European market. After every single nameplate in this class lost volume in Q1 of 2019, there’s one model that showed an improvement in Q2, while all the others were down by double digits. The top-3 has been turned upside down in Q2 but not enough to change the ranking for the first half. In the second quarter the new generation Hyundai Santa Fe was outsold by its sibling model Kia Sorento while the Ford Edge took the lead. As a result, the Edge is just one sale behind the Sorento in third place, with the Santa Fe ahead by just another 22 sales. A close race indeed! Hyundai-Kia now holds just under half of this segment and Ford another quarter.
New models and solid sales of older models drive healthy segment growth
Sales in the US Mid-sized SUV segment rose by 8.9% to 1,077,859 in the first half of 2019, a faster rate than the 3.4% the segment experienced in 2018. This growth was due to two factors: first, the past year and a bit has seen the market debut of a number of models new to the segment (Subaru Ascent, Volkswagen Atlas, Chevrolet Blazer [Read more…]
Sales of large SUVs in Europe have been in a downward trend in recent years and that trend continues in the first quarter of 2019 with a decline of 27% in deliveries as this remains the smallest segment of the European car market with fewer than 10.000 sales in the first three months of the year. Interestingly, this same segment is one of the largest in the United States representing over 12% of the total market with just over 500.000 sales in the first quarter, compared to just 0,2% of the European market. Every single nameplate in this class loses volume in Q1 of 2019 and four out of six are down by double digits with the remaining two down by single digits, both helped by recent model updates. The top-3 has been turned upside down with the new generation Hyundai Santa Fe reclaiming the top spot it last held in 2016, even though its sales are still down by 6%. The Santa Fe improves its share of the segment to 26,1% but its sibling Kia Sorento is still very close behind in second place despite losing more than a quarter of its sales. Hyundai-Kia now holds more than half of this segment as the 2017 leader Ford Edge sees its sales plummet by more than a third. The recently facelifted Toyota Land Cruiser gains share as its deliveries are down by just 9%, while the SsangYong Rexton is already down 30% despite still being the second freshest model in the class. The Mitsubishi Pajero (Montero in Spain, Shogun in the UK and Ireland) is down 78% after struggling with the new WLTP standards.
The large SUV segment is one of the smallest in Europe with fewer than 43.000 sales in 2018, down 20% on the year before. Compare that to the US where over 2 million of these vehicles were sold last year, up 3,4%.The entire top-3 loses share and the segment best seller barely managed to sell over 10.000 units last year. Unlike the midsized crossover segment, where some models are also available as 7-seaters, there are not a lot of new entrants to this segment in Europe, but brands are actually withdrawing their slow selling models, like Nissan which no longer sells the Murano and Pathfinder and Mazda which never really sold the CX-9 in significant quantities, as opposed to the US. The latest newcomer is the Ford Edge in 2016, but after storming to the top of the ranking in its first full year of sales, we have a change of leadership for the fourth consecutive year, as the Kia Sorento reclaims the top spot that the Ford Edge stole from the Hyundai Santa Fe just one year before.
Sales rise over 2 million cars for the first time on the back of solid, if unspectacular growth
Sales in the US Mid-sized SUV segment rose by 3.4% to 2,056,905 in 2018, the first time ever the segment has sold more than 2 million cars, and a huge increase on only 800,000 cars in 2009. Moreover, with many of the segment-leading models about to be replaced, including the Ford Explorer and Toyota Highlander, the segment should see its [Read more…]
Sales stagnate, with only Honda Pilot and Chevy Traverse recording really good sales growth
Sales in the US Mid-sized SUV segment rose by 3.9% to 989,582 in the first half of 2018, after growth slowed down to just 1.0% in the second quarter. Nonetheless, this was enough for the segment to retain its position ahead of the Compact segment that it just lost out to in overall 2017 stats, behind only the Compact SUV and [Read more…]
The recently-revealed Chevy Blazer has been provoking a lot of internet chatter. For starters, its positioning as a competitor to the stylish, 5-seat SUVs like Nissan Murano and Ford Edge, rather than as a rough-and-ready “proper SUV” like its namesake from the 1980s, has a lot of people wondering whether Chevy would not have been better [Read more…]
Segment growth rate slows as market leaders stumble, though Chevy Traverse and Honda Pilot shine
Sales in the US Mid-sized SUV segment rose by 7.1% to 486,728 in the first quarter of 2018, a small slowdown relative to the 9.4% growth the segment registered in 2017. Still, such a performance put the segment in third place overall for the second quarter in a row, ahead of the Compact segment that it just lost out to in overall 2017 stats, [Read more…]
The Geneva Auto Show is one of the most important in the world, together with Detroit and Shanghai. Every year the Palexpo exhibition halls are jam-packed with exciting new launches from both the familiar mass-market brands and the obscure one-off garage-at-home builders. In terms of new production cars, Geneva never disappoints with more than a handful of all-new cars ready to hit showrooms in the coming months. After walking around on the show floor for two days, carefully observing, inquisitively test-sitting and numbing our ears with the broken record of marketing jargon, we’ve reached a verdict on what’s hot and what’s not.
In addition to the regular poll asking the “which is your favorite?” question, we also thought we’d ask you a slightly different question, more in the spirit of CarSalesBase – “which new car do you expect to deliver the biggest sales improvement on its previous generation?”. Enjoy! [Read more…]
The large SUV segment is one of the smallest in Europe with fewer than 53.000 sales in 2017, down 4%. Compare that to the US where almost 2 million of these vehicles were sold last year, up 9,4% and surpassing sales of midsized sedans for the first time. Unlike the midsized crossover segment, where some models are also available as 7-seaters, there are not a lot of new entrants to this segment in Europe, but brands are actually withdrawing their slow selling models, like Nissan which no longer sells the Murano and Pathfinder and Mazda which never really sold the CX-9 in significant quantities, as opposed to the US. Then again, Ford entered the segment in 2016 by bringing the Edge over from the States. And while absolute volume remains relatively low (16.000 in Europe vs. nearly 143.000 in the US), it has quickly become the segment leader with more than 30% share. However, the Edge was already down 31% in the last quarter when the segment as a whole lost 25% as the entire top-5 lost by double digits. Only the low-volume SsangYong Rexton gained volume thanks to the all-new generation now available in Europe. [Read more…]