Sales in the US Large segment fell by 18.9% to 317,289 in 2018, a third of the 2006 peak of over 1,000,000 cars, and their lowest level in over 30 years. Arguably, this segment is pummeled by a perfect storm of factors buffeting the market: (1) move from traditional sedans to crossovers (2) move from mainstream manufacturers to luxury ones [Read more…]
New Toyota Avalon sees sales rise only slowly while Dodge Charger remains firmly in the lead of a declining segment
Sales in the US Large segment fell by 12.0% to 170,762 in the first half of 2018, continuing on from the 11.5% decline registered in 2017. With the Toyota Avalon being the only meaningful arrival 2018 looks to be another tough year for the segment, leading more and more carmakers to consider abandoning it altogether for the far-more-popular [Read more…]
Segment continues its steady decline despite sales growth from new Buick and Kia models
Sales in the Large segment fell by 12.5% to 91,878 in the first quarter of 2018, continuing on from the 11.5% decline registered in 2017. With the Toyota Avalon set to be the only meaningful arrival this year the segment is in for another tough year. In fact, with many of the models currently on sale unlikely to be replaced, and no new entrants on [Read more…]
Segment continues its steady decline with only three models gaining sales in 2017
Sales in the US large segment fell by 1.8% to 100,989 in the fourth quarter of 2017, the least bad performance of the segment in 2017. Overall, sales in the segment fell by 11.5% last year to 392,129, the first time the segment has dipped below the 400,000 mark since our data begins in 1985! This steady but relentless decline looks likely [Read more…]
Decline in the large segment slows as segment leaders enjoy a good Q3
Sales in the large car segment in the US fell by 6% in the third quarter, to a total of 291,456 units so far this year. The segments performance in the third quarter was not as bad as in the first two quarters of the year, when sales fell by 18%, and in fact was the second-best (least bad?) performance from among the mainstream segments, just behind the 2% sales fall of the compact segment. However, the prospects for the segment are still grim, among rumors circulating that Ford may abandon the market altogether and not replace the Taurus. [Read more…]
Collapse of the Large segment continues, as fewer cars were sold in the first half of ’17 than in the first two months of ’06Sales in the Large car segment fell by 17.8% in the second quarter of the year, meaning YTD sales are still below 200,000 units – this is a huge tumbledown for a segment that used to sell more than that in two months a decade ago. With only two new model entering the market in 2017 (Buick LaCrosse and Kia Cadenza), no other new cars on the immediate horizon, and suggestions that Ford may abandon the market altogether and not replace the Taurus, the signs are that the segment will continue its tumble down the rankings. [Read more…]
The Large Car segment fell by almost as much as the Midsized segment in the first quarter of 2017: down 18.4% to 104,985 sales. The segment that has already completely disappeared in Europe about 10 years ago is in danger of extinction in the US too, as there are few plans for new models anytime soon (just the new generation of the slow-selling Azera), so the double digit declines are likely to continue through the rest of this year. There basically are two tiers in this segment: the still relatively fresh models (Impala, Maxima, LaCrosse, Cadenza) and the decade-old models that have seen their life cycles extended for yet another few years (Charger, 300, Taurus) or which will be axed soon (SS, Caprice). The one stuck in the middle is the Avalon at 5 years old. Of the 11 nameplates in this segment, 7 showed double digit declines, only three showed single digit declines and a single model improved (Chevy SS), and that’s probably because dealers are dumping off their last remaining stock before the model is killed off. [Read more…]
Sales in the large segment fell by 12% compared to 2014, the worse performance of all mainstream segments, worse even than the 8% fall in sales registered by the subcompact and minivan segments. As a result, large cars fell further behind those two segments and is now the second smallest mainstream segment, ahead of only minicars, and selling only a fifth as well as the only slightly smaller mid-sized cars. [Read more…]
The Large mainstream segment continued shrinking in Q3 2015, with sales down 11% compared to the same period in 2014. Although it was spared the ignominy of being the mainstream segment that shrank the most in Q3 by the subcompact segments -14% growth rate, customers are clearly abandoning Large cars for Mid-sized ones as the lines between the two become ever more blurred in terms of size and equipment. [Read more…]
The non-premium Large segment in the US is one that has pretty much been abandoned by mainstream manufacturers in Europe, where it once comprised of cars like the Citroën XM/C6, Ford Scorpio, Opel Omega or Renault 25/Vel Satis. In the US, on the other hand, carmakers continue offering cars that are usually based on larger versions of the FWD platforms that underpin their mid-sized sedans, though a few models are actually a unique RWD design (Chrysler 300/Dodge Charger, Chevrolet SS). The cars are usually bought by older customers who appreciate larger, easier-to-access interiors, but don’t need the higher price and sporty pretensions that usually come with cars in the Premium Large segment.
Not all is well with the segment, though, as sales fell 18% compared to the same period in 2014, the largest fall from among all the segments. With sales totaling little over 230,000 in H1 2015, the Large segment is now less than a fifth the size of the Mid-sized segment. Chevrolet Impala remains the market leader, offering a nice mix of style and substance that was deemed so successful that it served as inspiration for the incoming Malibu younger brother. However, with sales falling by 26% it may not remain top dog for much longer – less than 10,000 units behind is the Dodge Charger, the only model whose sales grew year-on-year, as consumers clearly liked the aggressive 2015 facelift and the halo effect of the 700HP+ (!) Hellcat model. In fact, the Charger not only outsold its Chrysler 300 cousin (#5) by over 2-to-1, it actually outsold the smaller Dodge Dart over the first half of 2015, giving you a sense of how popular the car is.