Sales in the Alternative Power segment fell by 4% in 2015 to 116,065, as cheap fossil fuel caused car buyers away from small cars, hybrids and EVs and into crossovers, SUVs and pick-up trucks. Sales of EVs and PHEVs in Europe, where gas is less cheap, totaled 189,461 units, up 94%. Short sighted Americans? Well, Fiat-Chrysler Automobiles is betting on gasoline to stay cheap for at least a decade as it doubles down on trucks and will forgo sedans and electric cars. Still, EVs and PHEVs are here to stay and Tesla is determined to prove all the others wrong. Its has won its first battle, as a 51% increase in sales has helped the Model S become the best selling electrified vehicle in the United States with over 25,000 sales. The Nissan Leaf drops to second place and loses 43% of its volume, as competition in its price range intensified and an updated version is on its way, promising more range. [Read more…]
Sales in the second-largest segment in Europe are up 5% in 2015 to 2.317.728 units, which is a slower growth than the overall market as customers continue to switch to crossovers. The Volkswagen Golf loses half a percentage point of share, but that still leaves it with 23,1% of the segment. 2015 is probably the last year in a while the Golf tops half a million registrations, as it will start to feel increased competition from the new generation Opel-Vauxhall Astra and Renault Megane. The outgoing Astra is kicked down into 5th place by the Peugeot 308 but should easily finish 2016 in 2nd place. The Skoda Octavia barely holds on to its third place as the surging 308 adds almost a third to its volume and two percentage points of share to come within 2.000 units of its Czech rival. Some stats even put the Peugeot ahead of the Octavia in the Full Year data, but when I add up their monthly sales this is what they add up to. Whichever way you look at it, this has been a stellar year for the former Car of the Year as it is single-handedly responsible for half of the segment increase and has more than doubled the nameplate’s sales in two years time. [Read more…]
Sales in the Alternative Power segment continued falling in Q3 2015 at 17% compared to the same period last year, even faster than the 12% fall in the first half of the year. It is clear that low gas prices are bad news for this segment… [Read more…]
The compact car segment in Europe is up 5% in the first three quarters of 2015, which is slower than the overall market, but the segment is likely to get a boost in 2016 from a few important model launches, most notably from the Opel/Vauxhall Astra and the Renault Megane. None of these is very likely to topple the Volkswagen Golf from its first place in the segment and in fact the entire car market, as the Golf holds a firm 23% share of the segment. The top-3 is still completed by the Ford Focus and Skoda Octavia, as the latter has fallen short in its attempt to pass the Focus.
For fourth place, the Peugeot 308 is already in danger of recapitulating the position it took in the beginning of the year from the Astra, as GM is boosting the outgoing model with huge incentives. The new generation Astra has arrived in showrooms in Q4 and we’ll have to wait and see if it gains traction quickly enough to take back its fourth position by the time the year comes to an end. [Read more…]
Sales in the Alternative Power segment fell by 12% compared to the first half of 2014, one of the larger drops from among all segments. In fact, only three cars sold more in the first half of 2015 than in the same period last year – Tesla Model S and BMW’s i3 and i8. This fall in sales most likely is driven by the continuing low gasoline price, as well as the expectation that this situation may continue for a long time.
You don’t get points for guessing the market leader – the Toyota Prius has dominated this segment ever since the second generation came to the American shores in 2004. However, while the introduction of the V (quasi-MPV, albeit not available in the US with 7 seats for some reason, unlike in Europe) and C (smaller model) helped the Prius to its best showing in 2012, when almost a quarter million Prius cars were sold in the US, 2015 seems like it will be the first time since then that the Prius will sell fewer than 200,000 units. I guess customers are waiting for the new model, but you have to wonder if the awkwardly-styled Mk IV is everything they were hoping for… [Read more…]
Sales of compact cars have stalled in Q2 of 2015, as the segment is up just 4% at the end of the first half. This is down from +10% after Q1 and just half of the overall market growth of 8% so far. That said, the Volkswagen Golf, traditional leader of the segment and the overall market, is up just 2% but remains unchallenged by a large margin. VW dealers still sell more than twice as many as their nearest competitor, the Ford Focus.
After the Focus had to fight for its second place in the first quarter, with the Skoda Octavia outselling it in January and February, the facelift has given the Ford some renewed sales energy. It’s taken some distance from its Czech rival, which is now also challenged by the Peugeot 308, up 34% on last year. The 308 narrowed the gap to the Octavia to less than 200 units in June, while the Opel/Vauxhall Astra managed to outsell both of them that same month thanks to heavy discounts on the outgoing model as the new generation has just been revealed (pictured). [Read more…]
Europe’s second biggest segment keeps growing faster than the overall market, but only slightly at 10% for the compact car segment vs. 8,3% for all cars. The tight grip the Volkswagen Golf has held on the segment the last few years seems to soften a little bit, as the Golf grows slower than the segment. Still, more than one in every five compact cars sold in Europe is a Golf, and the VW Group has a 40% share of the segment, although that’s admittedly lower than 2014’s 44%.
The Ford Focus is stable on the first quarter of last year, despite its recent facelift. It does hold on to its second place, but just like its smaller sibling the Fiesta, it has strong March volume in the UK to thank for that. In January and February, the Skoda Octavia clearly outsold the Focus and even the Peugeot 308 came within 1.000 units for the two months combined. With over 32.000 units, more than half of the Ford’s volume in this quarter was registered in March alone.
The aforementioned 308 is the strongest gainer in the top-20 of the segment thanks to the new generation, its station wagon version and the European Car Of The Year award in March of last year. This also means it’s now officially outselling the Opel/Vauxhall Astra for the first time since 2004 and is likely to continue to do so for the rest of the year, as the latter won’t be replaced until the end of the year. [Read more…]
Thanks to a flood of redesigned models, the compact car segment has grown faster than the overall market and has closed in on subcompact cars as the continent’s biggest segment. However, with no more new products in the pipeline until the end of the year and ever-more competition from premium compact rivals as well as small crossovers, 2015 may prove a difficult year for compact cars.
Volkswagen Group is still ultra-dominant, increasing its share of the segment to 44% with over 1 million units sold. Of these, 865.000 are underpinned by VW’s new modular MQB platform, a number which increases to over a million units when we include the Audi A3, the premium compact segment leader, which would rank in fourth place overall if the two segments were to be combined.
Possibly even more impressive than the record 23% share of the Volkswagen Golf is the first-ever top-3 ranking of the Skoda Octavia, not that far off the second place of the Ford Focus. [Read more…]