After briefly stabilizing in 2017, sales of small crossovers in Europe continued their booming growth curve with a 29% increase in 2018, to 1,94 million. As a result, this segment now accounts for 12,6% of the overall European car market, up almost three percentage points in a single year. Undoubtedly, over 2 million small crossovers will be sold in Europe in 2019, and it could very easily become the second largest segment after subcompact cars, but overtaking compact cars (the “Golf class”). It’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 28 models by the end of 2018 and another handful of newcomers arriving in 2019. Meanwhile, the Renault Captur celebrates a fifth consecutive year on top of the ranking and remains the only nameplate in the segment to sell more than 200.000 copies per year, and it has done so for three years in a row without any rival coming close, even with a second generation coming out this year. In fact, the Captur’s closest rival in 2018 comes from its own ranks: the Dacia Duster sets a new annual sales record for the third straight year, improving an impressive 24% on last year’s record. Still, the Duster also loses share as that is less than the overall segment growth. The Peugeot 2008 sees stable sales, just like the Captur, but manages to stay on the podium despite losing almost 3 percentage points of share, again: just like the Captur.
The frantic pace of growth continues as new Ford EcoSport, Hyundai Kona and Nissan Kicks find success
Sales in the US Subcompact SUV segment rose by 31.5% to 601,943 in 2018, a significant increase on the 6.5% growth rate the segment recorded last year, and more in keeping with the almost-40% growth rate it recorded in 2016. This once again made it the quickest-growing segment, significantly outpacing the 20% growth rate recorded by the [Read more…]
The frantic pace of growth continues as new Ford EcoSport and Hyundai Kona find success
Sales in the US Subcompact SUV segment rose by 35.2% to 295,101 in the first half of 2018, with growth quickening even compared to the 33.3% registered in the first quarter of the year. With the new Ford EcoSport and Hyundai Kona getting up to speed in the market, and the new Nissan Kicks just going on sale in June, the segment could yet [Read more…]
Segment bounces back from Q4’17 decline to post fastest growth in Q1’18
Sales in the US Subcompact SUV segment rose by 33.3% to 133,488 in the first quarter of 2018, bouncing back strongly from the segment’s first quarterly sales drop registered in Q4’17, and handily outpacing the overall 7.0% growth in 2017. With the new Nissan Kicks about to replace the segment stalwart, Nissan Juke, and the new Hyundai [Read more…]
Sales of small crossovers in Europe took a pauze of their booming growth in recent years. The segment grew by 5% in 2017, to just under 1,51 million units, or 9,7% of the total market, up from 9,5% in 2016. In Q4, volume was up 14% again thanks to new brands entering the segment. The entire top-5 showed single digit growth or declines, indicating the growth is indeed fueled by new entrants. Even with a 2% decline and a resulting one full percentage point of share of the segment, the Renault Captur still rules and is the only nameplate in the class to sell over 200.000 units. Its closest rivals are still the Peugeot 2008 and Opel/Vauxhall Mokka, both with a 3% increase, although the latter was down by 15% in Q4, potentially from internal competition from the newly launched Crossland X, landing at #14 for the year after taking 6th place in the fourth quarter. The new generation Dacia Duster has started sales early 2018, but the outgoing version managed to show a 4% increase last year after a 13% gain in Q4. This is a new annual record for the nameplate. One of the models that made this segment popular Nissan Juke is down 6% but manages to leapfrog the Fiat 500X to reclaim 5th place even though it is one of the oldest models in the class. [Read more…]
Segment continues to grow despite its first stumble in Q4’17
Sales in the US subcompact SUV segment fell by 6.0% to 103,825 in the fourth quarter of 2017, the first time ever the segment has encountered a quarterly fall in sales! Overall in 2017 the segment still gained sales, growing by 7.0% to 424,724, but there is feeling that with the first-generations of pioneers getting older the segment [Read more…]
The small crossover segment in Europe has definitely hit a ceiling as sales were up just 4% in Q3 even though a slew of new models has been launched during the past few months. For the first nine months of 2017, the segment is up by just 3% to a record 1,13 million sales. As those new entrants gain traction with deliveries, the segment should continue its growth into 2018, but logically even when the absolute growth stays strong, as the segment gets bigger it will get harder to keep up those double digit figures of recent years. After a 12% loss in Q2, segment leader Renault Captur is down by just 2% in Q3 thanks to its facelift. However, the #2 Opel/Vauxhall Mokka was just 1.700 sales behind this quarter, closing in on the YTD #2 spot by just 77 sales. For now, the Peugeot 2008 still holds that second place, but it was down by 12% in the third quarter and was almost down to 4th place as it outsold the Dacia Duster by only 1.500 units. The Duster returns to the black even though its replacement has already been revealed. YTD, the top-5 is relatively stable, including the Nissan Juke, despite being one of the oldest models in the segment. [Read more…]
Honda HR-V outsells the Jeep Renegade for the first time in Q3’17
After seeing its growth dip into the single digits in the second quarter of the year, the subcompact SUV segment rebounded in style in the third quarter – with sales 15% higher than in Q3’16 it was the second-fastest growing segment over the past quarter (second only to premium compact SUVs). With 12% growth YTD, highest among the non-premium SUV segments, the subcompact SUV segment registered 320,899 sales in the first three quarters, not far off the 376,213 registered in the subcompact segment, which suggests that the two could be neck-and-neck in 2018. With the new Hyundai Kona and Kia Stonic coming to market soon, and the new Toyota C-HR still building up its sales, the segment’s healthy growth is likely to continue in the near future.
Sales of small crossovers in Europe are starting to plateau after booming growth in recent years. The segment grew by just 5% in Q2 and is now up 10% in the first half, to a record 853.391 units. However, as the segment leader has just been facelifted and a whole bunch of new models are ready to enter the segment, expect the growth to continue for the rest of this year and next. The Renault Captur is down for the first time in its career, losing 12% in the second quarter and 6% year-to-date, as the facelifted version is just making its way into the showrooms. Its segment leadership remains uncontested, as it still sold more than any other model in both quarters. Still, its closest two rivals, the Peugeot 2008 and the Opel/Vauxhall Mokka continue to grow and therefore the top-3 is getting closer to each other but also distancing themselves from the rest of the segment. In 4th place we still find the Dacia Duster, which is stable but therefore loses a full percentage point of share compared to the first half of 2016.
Segment no longer enjoying rocket growth, but new models can be expected to lift sales in the second half of the year
After registering the fastest rate of growth from among all non-premium SUV segments for the past four years, the subcompact SUV segment has been locked in a tight battle so far this year. As it stands, with 10.6% of growth in the first half of the year, the segments falls right in between the mid-sized SUV segment (9.5% growth) and the large SUV segment (11.1% growth). With the new Toyota C-HR making waves, the still relatively new Honda HR-V gaining sales at a fair clip, and the Hyundai Kona and Kia Stonic joining the party, it is reasonable to expect the segment will, just about, come out top by the year’s end.