Sales in the limousine segment in Europe improved sharply in the second half of 2017 to pull the full-year figure up 13% after a 5% gain in the first half. Nearly 46.000 limousines were sold last year, 0,3% of the total European car market. Despite this impressive gain, only 2 models in the segment top-5 improve on last year, as the segment leader Mercedes-Benz S-Class is stable with a 200-unit loss thanks to a 30% gain in the fourth quarter when the facelifted version became fully available. The S-Class lost 4,6 percentage points of share in 2017, but that’s still much better than its closest rival BMW 7-series which was only in its second full year of sales but already lost 13% of its volume and 7,6 percentage points of share as the new generation’s design apparently doesn’t have a long shelf life. On the other hand, this is the third-best year for the model since 2006, and don’t forget the S-Class also includes sales of the coupe and convertible versions. Big winner of the segment is the Porsche Panamera with sales up more than threefold thanks to the new generation. The Panamera outsold the 7-Series in both the third and fourth quarters, helped by the S e-Hybrid version, but was unable to topple the BMW for 2nd place in the segment. The Sport Turismo version should help the Porsche move ahead of its rival in 2018, but it remains to be seen if that’s also enough to grab the #2 spot then, as the new generation Audi A8 is also in showrooms and looking to move up a few notches.
Cadillac CT6, Porsche Panamera soar, new BMW 7-series falters as segment shrinks
Sales in the US limousine segment fell by 15.3% to 16,363 in the fourth quarter of 2017, while overall sales in 2017 fell by 8.2% to 59,308. Although the loss in sales was not very large, and the segments still managed to maintain sales above the depths to which it plunged at the height of the recession in 2009, the performance suggests that the [Read more…]
Segment slide continues as new models such as BMW 5-series and Volvo S90 see their sales grow quickly
Sales in the US premium large segment fell by 2.4% to 79,062 in the fourth quarter of 2017, while overall sales in 2017 fell by 9.9% to 286,030. However, despite the appearance and reputation of a staid segment slowly shrinking under the onslaught of SUVs, there is in fact a lot of action going on in the segment, with new models such as BMW 5-series, Mercedes-Benz E-class and Volvo S90 gaining substantial sales at the expense of older models. In 2018 the segment is likely to continue on this path, with the new Audi A6/A7 and Mercedes-Benz CLS joining the fray.
Segment declines slowly as Audi A5, Infiniti Q60 and Alfa Romeo Giulia shine
Sales in the US premium mid-sized segment fell by 7.9% to 116,607 in the fourth quarter of 2017, combining with the double-digit sales decline from Q3’17 to drag total sales in 2017 down by 3.1% to 446,534. Still, this made it the best (OK, least bad) performing from among non-SUV premium segments, thanks in large part to new metal hitting [Read more…]
The limousine segment in Europe has been re-energized in the third quarter of 2017 with a 21% increase in sales after small single digit improvements in the first half of the year. Almost all of the growth in the segment can be attributed to a single model, as only two other nameplates improve while 5 out of the 8 losers are down with double digits. The big winner is the Porsche Panamera with sales up almost six-fold on the previous generation last year, helped additionally by the launch of the Panamera S e-Hybrid in June, which accounted for 60% of the model’s sales since. That’s significantly higher than the brand’s own expectations of 10% to 15%. Part of the explanation for its success lies in tax benefits that some countries hand out to buyers of plug in vehicles. For example, the hybrid’s share of Panamera sales in Belgium was above 90%, and 70% in France. Balancing it out, about 25% of its sales in its largest market Germany are partly electrified. As a result, the Panamera was the best seller in July and in 2nd place of the segment in the third quarter ahead of the BMW 7-series but still behind the traditional leader Mercedes-Benz S-Class. Keep in mind that S-Class sales also include the Coupe and Convertible versions, so in pure sedan sales the 7-Series is on top of the ranking.
Sales fall in the third quarter despite a bevy of fresh models
After inching up slowly in the first two quarters of the year, sales in the Limousine segment in the US fell by 16% in the third quarter, the worst performance from among all Premium segments, car and SUV. That said, total sales so far this year (42,929) are only 3.6% down on this time last year, which is a better performance than both the Premium Compact and Premium Mid-sized segments. Moreover, with many new models still building sales (BMW 7-series, Cadillac CT6, Genesis G90, Porsche Panamera) and two new models about to go on sales in the third quarter (Audi A8 and Lexus LS) the prospect for the segment looks bright in the next year.
Segment arrests its slide in Q3’17, thanks to new BMW 5-series and good performance from FWD modelsAfter consistently losing around 15% in sales each quarter since the beginning of 2016, the Premium Large Car segment finally rebounded a bit in the third quarter, and while it still hasn’t gone back to black, it got close with a 2% decline, the lowest from among all Premium Car segments. And while the segment is still likely to see its sales decline by double digits by the end of the year, driven mostly by rising popularity of crossovers, it is good to see that good new models like the BMW 5-series and Volvo S90 can still attract a lot of customers. [Read more…]
The segment dips into the red but still outperforms other premium car segments
Sales of Premium Mid-sized cars fell by 9% in the third quarter of the year, down to 316,919, erasing the sales gains recorded over the first half of the year. Still, the segment is still the best performing from among all premium car segments, with all the other ones losing more sales since the beginning of the year. A big reason for is that over the past year a lot of new metal has hit the market (Audi A5, Infiniti Q60, Alfa Romeo Giulia), while a few other models are still fresh and growing strong (Audi A4, Jaguar XE). With the new BMW 3-Series around the corner, and a new Lexus IS and Volvo S60 not far off, the prospects are pretty good for this segment, despite the onslaught from premium SUVs.
Sales of the new Nissan Armada soar as those of other models shrink
Growth in the Large SUV segment in the US went into full reverse in the third quarter – after growing by 26% in the first quarter and marginally shrinking in the second, sales fell by 11% in the latest quarter. While YTD growth remains positive at 2.5%, the total number of cars sold over the first three quarters of the year remained below quarter million at 239,815, making this the smallest from among non-luxury SUV segments. The all-new Nissan Armada is now the only model whose sales have been growing all year long, though this may change as it is about to be joined by an all-new Ford Expedition in the showrooms this fall.
Sales in the limousine segment in Europe increased 4% in Q2 of 2017, and as a result the segment is up 5% in the first half, to 23.337 sales. However, 4 models out of the top-5 and 7 out of the top-10 show double digit declines in the second quarter as only one model more than makes up for all of their losses. Segment leader Mercedes-Benz S-Class sees its share of the segment thaw from a dominant 45% in the first half of 2015 to 38,7% in the first half of 2016 to “just” 32,8% now. Its segment leadership still cannot be touched, although we have to mention that its figures include sales of the coupe and convertible versions, so in terms of pure sedan sales, the BMW 7-series could be either very close or even ahead. Worryingly, the 7-Series is already down 19% in Q2 despite being still in its second year of sales. The main culprit of its early demise may the the new generation Porsche Panamera, which sold a healthy 2.670 copies in the second quarter, less than 500 sales behind the 7-Series. In fact, the Panamera was the segment leader in June, holding 31,2% of the segment that month and selling 200 more copies than both the Mercedes and the BMW. And this is before Porsche has launched the Sport Turismo version, a kind of shooting brake/station wagon version which should boost its popularity further.