ADAC is in an unfamiliar situation: normally, the German Automobile Club is the one who accuses others of cheating. Either of tachometer manipulation, overcharging or underdelivering for repairs or maintenance, or dubious car buying sites. But the club, which is no longer just a roadside assistance provider, but one of Germany’s largest lobby clubs with almost 19 million members, is now in the spotlight for manipulation the votes at one of their most prestigious awards. The “Gelber Engel”, or Yellow Angel, is an annual award which lets ADAC members choose their favorite vehicle out of all newly introduced or redesigned cars. The automobile club promotes the award by saying “Germany picks its most beloved car”, and calling it “the most important and biggest German automotive award” based on the club’s nearly 19 million members.
Not enough votes
Michael Ramstetter, PR manager of the ADAC and Editor-in-chief of the automobile club’s auto magazine Motorwelt, one of Europe’s most widely circulated magazines, founded the “Yellow Angel” more than 10 years ago, banking on the millions of readers and millions of ADAC members to give the award the desired credibility. But as the percentage of members who actually voted was shamefully low for the past couple of years, Ramstetter feared the award would no longer be taken seriously. Apparently, out of those millions of members, only about 76.000 made the effort of voting for their favorite car this year. So he decided to fabricate over 200.000 additional votes, leading to a total of 290.000 votes, and choosing the new generation VW Golf as the “most popular” model. According to the press report the ADAC was about to issue, the Golf had received 34.299 votes. But the German newspaper Süddeutsche Zeitung was able to lay hands on the actual results: a mere 3.409 for the Golf. [Read more…]