Sales collapse of segment-leading Chevy Corvette leads segment to unexpected Q3 sales dropSales of Large Sports Cars and Exotics suffered an unexpected collapse in the third quarter of the year – after declining by around 5% in the first two quarters of the year they fell by 23% in the third quarter. Time will tell if this is a sign of tough times ahead, or possibly a temporary correction after two strong quarters. The lack of new metal won’t help – while the new Lexus LC is proving a big hit with buyers, many of the segment stalwarts are rapidly moving past their “sell by” date (Mercedes-Benz SL, Maserati GranTurismo).
Lexus LC enjoys a strong market debut to rank fourth in Q2’17 standings, while Porsche 911 continues to lose salesSales of Large Sports Cars and Exotics fell by 2.6% in the second quarter of 2017, a slower pace of decline than the 10.4% registered in 2016, or the 5.5% registered in the first quarter of the year. Could this be a sign that the segment is going through a bit of a resurgence? As we previously mentioned, this segment had undergone a huge growth in years past, so the recent declines come from a heady height, and suggest the segment may simply be stabilizing at a sort of “good times” average size, before once again shrinking drastically when the next recession hits (such is the fate of a segment where most cars sell for well over $100,000).
Sales of Large Sports Cars and Exotics fell by 5.5% in the first quarter of 2017, following a 10.4% decline in 2016. Total volume in this segment stood at 11,370 in Q1. And there’s not a lot of product news expected this year, so the decline is expected to last throughout the year. Then again, keep in mind the segment peaked at over 60,000 sales in 2015, when it almost doubled up in just 3 years time, so small declines after such an impressive growth curve are nothing to be ashamed of, especially on the lack of product news, as mentioned. We do welcome two newcomers to the segment compared to Q1 of last year, but both are still at the bottom of the ranking: the second generation Acura NSX and the all-new Ford GT.
After Krzysztof published his hits and misses for supercars at the Geneva Auto Show, I will now give you my own top-5.
#5 Lamborghini Aventador LP750-4 SV
This is the essence of Lamborghini and how the Aventador should’ve been from the beginning, especially from the rear. I know the brand needs to compromise and become less extreme in order to sell cars and survive, but come on Lambo, let Ferrari make the polished, clean-looking Italian supercars and keep making things that look like they come from out of space and could eat you alive. The Super Veloce adds 50 hp to the standard Aventador to make it 750 hp, but top speed remains 350 km/h and the 0-100 sprint is just 0,1 second faster at 2,8 s, so the performance alone doesn’t justify the extra Audi TT this thing will probably cost compared to the regular Aventador (official pricing hasn’t yet been released), but damn, those looks certainly do. [Read more…]
When I arrived at the Geneva Auto Show on Wednesday morning, I noticed a Ford billboard on the outside walls of the Palexpo exposition hall that displayed the new Ford GT with just one word: LaFord. It took me a few seconds to make the connection between this billboard and the Ferrari LaFerrari, but when it struck me, I just smiled and thought: nicely done, Ford.
I didn’t pay any attention to it the next day, until a few other journalists told me they had noticed the poster had been changed overnight, and it no longer had the reference to Ferrari. This left us wondering: why did they change the billboard? Was it only there for one day, just for the journalists on the press days? Because the Geneva Auto Show wouldn’t open for the public until Thursday. Or did Ferrari complain? That would be strange, because there are many examples of car ads taking a friendly stab at the competition, and most of the times, the targeted company responds in a similar matter, resulting in a funny game of advertising “battles” that benefits both companies as it gets attention on the internet, in the same way this ad has done for Ford (but not for Ferrari).
The most well-known battles are those between Mercedes-Benz and Jaguar, and between BMW and Audi, but perhaps supercar maker Ferrari doesn’t want to be compared to an “ordinary” Ford. [Read more…]