Sales in the Mid-sized SUV segment grew by 2 percent in the second quarter of the year, slightly slower than the 4 percent growth in the first quarter of the year, for a total of 868,715 cars in the first half of 2016. With such sales figures the segment finds itself in a bit of a no man’s land between the likes of Large and Minivan segments (both around 300,000 units over the half year) and segments like Compact or Large Pickup (both with slightly over a million units over the time period). However, if the Compact segment continues shrinking as it has been recently (down 6 percent in the first half of 2016), than the Mid-sized SUV sector will catch it sooner rather than later. [Read more…]
Recently I’ve been looking to buy a car capable of carrying more than the usual five passengers, which got me thinking about the way this market has developed over the past few decades, and how it will change in the future. However, rather than spend time retreading the topic that’s been covered thousands of times, namely the history of the minivan and SUVs, I want to focus on the the interesting efforts by carmakers to offer those looking for space something genuinely new and potentially market-changing. In the first of a series of articles, I look at the brief history of the family-haulers, and then dive into the American experience of looking for the middle ground between the unsexy minivan and the gas-guzzling and compromised SUVs.
Despite the cheap gasoline prices and an overall shift towards crossovers and SUVs across the board, we can still see a growing preference for smaller sizes: the larger the mainstream SUV segment, the slower its growth rate in the first quarter of 2016. If sales of subcompact crossovers in the US boomed with an increase of 162,5% and sales of compact crossovers in the US outgrew the market with a plus of 4.9%, midsized SUVs added just 3.7% to their volume in the same period of last year. Total segment sales stood at 412,039 units. And while the two smaller segments both welcomed a new leader, the Ford Explorer still tops the charts for midsized SUVs in the US, thanks to sales up 8%, a similar growth rate as its nearest two competitors Jeep Grand Cherokee and Toyota Highlander. [Read more…]
US consumers bought 1.74 million Mid-sized SUVs in 2015, a 10% increase over 2014 and a growth rate twice of that of the industry’s 5%. Only 2 out of the 18 remaining players in this segment lose volume, while 4 score volume records for their nameplates. Unlike the compact crossover segment, Japanese brands don’t dominate this ranking, as the Ford Explorer remains the best seller of the segment thanks to an increase of 19% to almost a quarter of a million sales, the model’s best volume since 2004. In fact, each of the top-3 models has now scored six consecutive years of volume increases. The Jeep Grand Cherokee added 7% in 2015 for its highest volume since 2005 and the Toyota Highlander added 9% to score a volume record in its 15th year on the market. [Read more…]
The Mid-sized SUV segment grew by 9% compared to the Q1-Q3 period in 2014, faster than the car market overall (5% growth). [Read more…]
The Mid-sized SUV segment grew by 14% year-on-year, slightly faster than the average growth rate of 12% for all non-premium SUVs and a lot faster than the market as a whole (4%). Interestingly, this growth can’t really be attributed to any particularly new model (sales of most newest models actually did not grow that quickly), it is more a factor of practically all models gaining across the board.
The Ford Explorer is the segment leader by a wide margin, selling more than 50% more cars than the second most popular model. The really surprising thing is that its sales grew by 17% even though the new, facelifted model was about to go on sale in the summer 2015 – possibly dealers were offering big discounts to make space for the new model. Also, one has to keep in mind that some of those sales go to the Police, for which the Explorer is the main vehicle in the US, but that is only around 12k units per half-a-year period.