Sales of subcompact cars rebounded slightly in the fourth quarter of 2016, growing by 2 percent relative to Q4’15, allowing the segment to cut the annual fall in sales to 3 percent. This is a very respectable performance for a segment where most cars are older designs, either in the second half of their life-cycle (Nissan Versa, Toyota Yaris) or about to be replaced (Chevrolet Sonic, Ford Fiesta, Hyundai Accent and Kia Rio). And while the segment still only sells less than a third of what the Compact segment manages, 2016 is notable as the first time that the Subcompact segment outsold the Minivan segment over the course of a year.
Yesterday Ford revealed the Mk VII Fiesta, a crucial new model for the company as it replaces the much-loved, and still very popular Fiesta Mk VI. [Read more…]
Sales of subcompact cars in Europe are up just 2% in the first nine months of 2016, and they were flat in Q3. Europe’s biggest segment is in a low point of its product cycle, with a lot of new and updated models due in the coming months, including new generations for the two best sellers and a facelift of the #3. Still, only two models out of the top-12 are down year-on-year, with the Opel/Vauxhall Corsa less than one tenth of a percent. In each of the three quarters we’ve had a different leader this year: we started with the Ford Fiesta on top, then after six months the Renault Clio had taken over, and now in the third quarter the Volkswagen Polo has taken charge, even though the Fiesta outsold it in Q3 despite both being in the final stage of their life cycle. The Peugeot 208 is the big winner in the top-5 and the Dacia Sandero takes those honors for the top-10, even though it was passed by the Skoda Fabia this quarter.
Sales of subcompact cars rebounded slightly in Q3 of 2016 with an increase of 2%, to cut the year-to-date loss in half to 3%. That’s even despite the fact that a number of models in this segment is due for a redesign within the next 12 months, most notably the Ford Fiesta, Hyundai Accent and Kia Rio. Surprisingly, the latter two South-Korean models are actually the among the three fastest growing models of the segment in Q3, together with the Honda Fit.
Sales of subcompact cars in Europe are up just 4% in the first half of 2016, compared to 8,8% for the overall market, as the best sellers are starting to age. Still, it remains the biggest segment of the continent in terms of volume. There’s been a change of leadership in Q2, with the Renault Clio grabbing the lead from the Ford Fiesta, which is due to be replaced later this year. The Fiesta has been around since 2008, and so has the Volkswagen Polo. The Opel/Vauxhall Corsa is even older, having been developed in 2006, but at least it had an extensive update in 2014. That leaves the Clio and the Peugeot 208 as the freshest models in the top-5, both being introduced in 2012. And it shows: the Clio is the best selling model in Q2 and the first half, while the 208 is the fastest growing model in the top-5. The Fiesta has been the segment leader since 2012 but is now relegated to third place by the Polo. It has even come under threat from the Corsa, which outsold it in May and was just 2.000 units behind for the quarter. Outside the top-5, the Toyota Yaris keeps improving slowly but steadily, although the Dacia Sandero and Skoda Fabia weren’t far behind in Q2. In fact, the Sandero grabbed 7th place from the Fabia, despite the latter being brand new in 2015.
The Subcompact segment shrank by 6 percent compared to the first half of 2015, a reasonable performance for a mainstream segment – only the Large and Minivan segments did better. What’s more, this was achieved despite many of the cars in the segment getting decidedly long in the tooth (Hyundai Accent, Chevy Sonic, Ford Fiesta, Toyota Yaris). However, until these models are replaced later this year / early next year, it’s hard to imagine the Subcompact segment doing much better than this, especially in light of the persistently low gas prices.
The highest volume segment in Europe grows by just 3% in Q1 of 2016, compared to 8% for the overall market. The Ford Fiesta, segment leader for the past 7 years is now under serious attack with sales down 4%, while the Volkswagen Polo adds 4% and is less than 3.000 sales behind after leapfrogging the Renault Clio and the Opel/Vauxhall Corsa. The facelifted Peugeot 208 is closing in on the top-4 as well with sales up 13%, but the big winner of the top-15 is the new generation Skoda Fabia, adding a third to its volume of last year, and passing the Dacia Sandero and Seat Ibiza for 7th place, despite continuous growth for the French-Romanian model. The Citroën C3 also gains market share and a position against the Ibiza.[Read more…]
The subcompact segment shrank by 4% compared to Q1 2015, not a great performance but considerably better than the minicar segment, which shrank by 28%, and even slightly better than the compact segment, which shrank by 6%. What the subcompact segment is still lacking in popular new metal: the cars that are popular are getting long in the tooth (Kia Soul, Hyundai Accent, Chevy Sonic), while the new cars are not selling in large volumes (Scion iA and Honda Fit, plagued by supply shortages). What’s more, there are no new cars on the immediate horizon, so it seems that the segment will have to wait until 2017 at the earliest to truly rebound when the new Ford Fiesta, Hyundai Accent and Kia Rio should come to market. [Read more…]
The subcompact car segment grows slower than the overall European car market at +6%, as only two models have been renewed last year. Still, 2.646.842 sales mean it’s still the biggest segment in Europe with more than 300.000 units advantage over the compact car segment. The Ford Fiesta leads for the 4th straight year and the 6th time in the last 7 years. The Renault Clio manages to hold on to its #2 spot above the Volkswagen Polo, despite the latter gaining 8% and closing in quickly. All three have sold over 300.000 units last year. The Opel/Vauxhall Corsa, Peugeot 208 and Toyota Yaris follow in the same order as the year before to keep the entire top-6 ranking stable, but the renewed Skoda Fabia adds almost as much volume as the three competitors ahead of it and moves past the Dacia Sandero and Citroën C3 to take 7th place. [Read more…]
The subcompact segment shrank by 8% compared to 2014, a performance even worse than the minicar segment shrinking by 5%. While low gas prices contributed to this, just as they did for the smaller segment, it is probably the lack of new metal that really drove sales in the segment down. Honda Fit and Scion iA were the only new cars that came to market in 2015, and only the former has sold in meaningful quantities. In fact, with many of the segment stalwarts getting on in years, this may be one of the oldest segments. [Read more…]