Sales in the Alternative Power segment fell by 12% compared to the first half of 2014, one of the larger drops from among all segments. In fact, only three cars sold more in the first half of 2015 than in the same period last year – Tesla Model S and BMW’s i3 and i8. This fall in sales most likely is driven by the continuing low gasoline price, as well as the expectation that this situation may continue for a long time.
You don’t get points for guessing the market leader – the Toyota Prius has dominated this segment ever since the second generation came to the American shores in 2004. However, while the introduction of the V (quasi-MPV, albeit not available in the US with 7 seats for some reason, unlike in Europe) and C (smaller model) helped the Prius to its best showing in 2012, when almost a quarter million Prius cars were sold in the US, 2015 seems like it will be the first time since then that the Prius will sell fewer than 200,000 units. I guess customers are waiting for the new model, but you have to wonder if the awkwardly-styled Mk IV is everything they were hoping for… [Read more…]