The European midsized MPV segment has been shaken up this year, although a 2% overall drop in sales doesn’t fully reflect the fierce competition between some of the top sellers.
Excluding the newly arrived VW Golf Sportsvan, only three other models manage to improve their sales, of which one by less than 50 units. Big winner is the Citroën C4 Picasso/Grand Picasso, adding over 30.000 units and stealing the leadership from the Renault Scenic/Grand Scenic for only the second time since the latter created the segment almost 2 decades ago. With a new generation Scenic not due in showrooms until 2016, Citroën has a shot of making it two in a row. However, there’s a new challenger in the segment, which has made a thunderous arrival. Replacing the aging VW Golf Plus which never has ranked higher than 5th in the segment, the Golf Sportsvan boldly took first place in four of the last five months of the year, signaling it has its sights set on the segment leadership in 2015, even without a 7-seater option, which is reserved for the aging Volkswagen Touran. [Read more…]