Having analyzed the Electric Vehicles and the Plug-In Hybrid segments, let’s look at the final Alternative Power segment: regular hybrids. This segment is the most well-established of the three, with sales in the first half of 2017 almost twice as high as sales in the other two segments combined. As a result, the growth in the segment was not as high as for the other two, but 24.9% is nothing to be sneered at, as it was still higher than any non-Alternative Power segment bar the SUV Premium Compact segment.
Having analyzed the Electric Vehicles segment, let’s look at plug-in hybrid electric vehicles, or PHEVs for short. The segment enjoyed a growth rate of 61.6%, the highest of all segments, though its total sales remain below those of pure Electric Vehicles, at just over 40,000 in the first half of the year.
Sales of Alternative Power cars in the United States increased by a substantial 32.2%, a rate of expansion considerably faster than that of the second fastest-growing segment, SUV Premium Compact. Comprising of regular hybrid, PHEV (plug-in hybrid electric vehicles) and EV (electric vehicle) segments, Alternative Power cars ended the first half of 2017 with almost 260,000 cars sold, more than the Subcompact segment, and not far off the Minivan segment. For accounting purposes, keep in mind that we classify many of the Alternative Power cars in other segments too e.g. Toyota Prius liftback figures in the Compact segment, while Ford Fusion PHEV figures in the Mid-sized segment. At least part of the reason for this growth is that EVs and PHEVs continue to benefit from Federal and State rebates, which lower their price even before consumers consider the lower cost at the pumps/mains.
First, let us look at the EVs segment, which grew by 41.2% in the first half of 2017, to a total of 45,150 cars.
Sales of Alternative Power cars in the United States increased a hopeful 47.2% in the first quarter of 2017 to 41,132 units, or 1% of the total US market. This is a combination of a 39.4% growth for EVs to 21,379 sales and a 56.7% growth for PHEVs to 19,753 sales. The EV segment is still slightly larger but the PHEV segment grows faster and is catching up, as especially luxury brands are entering this niche of the market before making a switch to full electric models. While regular (non-plug in) hybrids are struggling due to low gas prices, EVs and PHEV continue to benefit from Federal and State rebates that stimulate sales of these vehicles. And new entrants will keep arriving in showrooms this year, so expect the growth to continue.
Another year, another record in sales for both the EV segment and the PHEV segment in Europe. Sales of battery electric cars increased 47% in 2015 to 91.326 units, after already improving by 50% in 2014. This means that it is very likely that more than 100.000 EVs will be sold in Europe this year, even though a number of governments, most notably Denmark and Sweden, have dialed back on their EV incentives in 2016. Sales of Plug-in Hybrid Vehicles got an even bigger boost last year, as they surged 177% to 97.985 units as no less than five new entrants were launched and existing models continued to improve. Only three EV models out of 17 showed sales decrease, and only two out of 15 PHEV models, while the majority showed double, triple or even quadruple digit volume gains.
Total 2015 sales of electrified vehicles were a record 189.161, up 94% from a year earlier, and they now comprise 1,3% of the European passenger car market. For 2016, the aim is around 250.000 sales or just above.
Photo credit: Danzei.de
European sales of EV and PHEV continue their explosive growth rate, at +54% for full electric cars and +106% for Plug-in Hybrid electric cars. Both subsegments have already surpassed their 2014 total sales in less than nine months. As ever more brands rush to enter these fast growing segments, even the existing models keep attracting a larger customer base. Of the 18 electric cars in the ranking, only 5 show a decline in sales, and only 3 of the 13 PHEVs face a similar fate.
As we go, we’re on track to sell about 80.000 full electric cars and a similar number of plug-in electric vehicles in Europe this year, which naturally both would be all-time records. This would also mean that the percentage of cars sold with a plug would surpass the 1% mark of total European car sales. Still a trickle, but no less a milestone and an indicator of things to come. [Read more…]