Despite a severe market downturn, there are 3 products doing really well in the Brazilian market nowadays. Two ― the Honda HR-V and the Jeep Renegade ― are “no brainers”: Small Crossover sales are increasing (as in every other major market) despite an overall market drop of roughly 50% over the last two years. The third, FIAT’s Toro (Bull, in Italian), is more of a surprise.
The Toro is FIAT’s first modern Pickup, and it was launched in Brazil early this year. It’s the brand’s largest and most expensive locally-made vehicle. It is also a kind of “tweener”: a Crossover Pickup.