Sales of subcompact SUVs and crossovers are booming in the US as they are in Europe, helped by an influx of new models as the segment has grown from just three players in the first quarter of 2015 to seven this year. Total segment sales grew 162,5% to 83,163 units, by far the fastest growth of all mainstream SUV segments, but it’s also still by far the smallest segment in terms of volume. We also have a new leader in town, as the Jeep Renegade is an instant blockbuster. It finished its introduction year in third place behind the two General Motors models, but has taken firm control of the segment in 2016, selling 27% more than its closest competitor, the former segment leader Buick Encore. Not that Buick, or GM for that matter, has anything to complain about: the Encore still added almost a quarter to its volume of last year, and that’s before it’s being facelifted later this year. The Chevrolet Trax drops from second to fourth place but manages to improve 42% on its volume of Q1. As a result, General Motors is still the leader of the segment with its twin models, ahead of Fiat Chrysler Automobiles with its two models. [Read more…]
Sales in the subcompact SUV segment rose by an astonishing 214% between 2014 and 2015, driven by the introduction of five new models to the market in 2015, which more than tripled the number of models to seven. It is clearly a fast-evolving segment, but no longer a niche one with almost 300,000 sales in 2015. In fact, it is entirely conceivable this segment will reach 500,000 units in 2016 as new carmakers enter the segment, and more and more consumers switch away from their mainstream hatchbacks and downsize from their compact SUVs. [Read more…]
The Small crossover segment has been the hottest segment in Europe for a while now and the end is not in sight as new players continue to broaden the choice for car buyers. In 2015, the segment grew by 46% as more than 1 million small crossovers were sold for the first time ever, which makes it bigger than for example the midsized MPV segment (Renault Scenic, VW Touran etc.). Only one model in the top-15 sees its volume decrease, albeit by a slight 2% and except for one more model, all others are either up by double digits or better, or entirely new to the segment. In this onslaught of increased competition, the top-5 all lose share but none as much as the leader Renault Captur, which loses more 4 percentage points despite improving sales by another 18% to almost 200.000 units. This is an excellent performance from a model which was estimated by Renault itself to sell about 120.000 annual units.
However, the Captur is under threat from the Opel/Vauxhall Mokka, which is up 28% and therefore adds more volume than the Captur (+35.809 vs. +30.046). With a facelifted Mokka on display at the upcoming Geneva Auto Show in March and Renault busy launching the new Scenic, that trend is likely to continue this year, although I expect the French crossover to keep the lead.
The Subcompact SUV grew more than any other segment over the period Q1-Q3, with sales up 168% compared to the same period in 2014. [Read more…]
The Small Crossover segment is still one the hottest segment of the market, besides the tiny EV segment, and continues to surge at a 50% growth rate as new entrants keep being introduced to the segment while the existing models keep growing. There are no less than 5 new players in the segment this year and only one model in the top-12 loses volume so far this year, and that’s only by a mere 250 units. You won’t be surprised to still find the Renault Captur on top of the ranking, although that position is getting more hard-fought by the quarter, as the Opel/Vauxhall Mokka was only 1.300 units behind in the past three months combined. That means the Mokka has firmly consolidated its second place in the segment and proves to be a second, badly needed, successful model with the Adam minicar.
The Peugeot 2008 simply can’t keep up with the sales volume of the two leaders, but still increases its lead over the Dacia Duster, which is now really starting to show its age, but there’s nothing released yet on a possible replacement. The Duster barely managed to outsell the Nissan Juke in Q3 and is likely to drop a few places in 2016 as the only Unique Selling Point it has to keep up with the fresh new product being launched is its bottom-basement price. [Read more…]
The Subcompact SUV was the fastest-growing of all segments in the US, exactly doubling its sales compared to the first half of 2014. And if that was not enough to convince you that it was the place to be right now – half of the cars were new to the segment, making this also the “freshest” from among all segments.
The new segment leader is the Buick Encore, whose sales rose 29% year-on-year. The little SUV, developed in Europe as the Opel/Vauxhall Mokka, clearly found good traction in the market with its combination of good looks, small dimensions and reasonable spaciousness. Its success took parent GM by surprise (it is the first time that a Buick has led a segment in sales in… ever?), and it belatedly decided to start selling its sister car, the Chevrolet Trax, to the US market. The effect? Immediate jump to second spot with almost 25,000 sales.
Small crossover sales continue to boom in the first half of 2015. Sales in this segment increased more than 50% last year, and after a slight hiccup in Q1 at “only” +34%, the year-to-date tally at the halfway mark is back up to +49%, thanks to a surge of 66% in Q2. This is for a large part due to new model introductions, but the incumbents keep growing to heights never imagined as well.
The segment leader Renault Captur has added another 23% to its already impressive score of last year, and has managed to rack up more than 100.000 sales in the past six months, which means it could end the year with over 200.000 sales. That’s Nissan Qashqai territory! Likewise, the Opel/Vauxhall Mokka is showing an even bigger improvement at +40%, giving the GM brands some long-awaited success and helping them defend their European brand top-3 position, which they’re currently losing to Renault. It’s late-bloomed success has helped the Mokka to leapfrog both the Peugeot 2008 and the Dacia Duster to take second place of the hottest segment in the continent, as these two models show more modest growth rates at +15% and +4% respectively. Although these figures may look a bit bleak in this segment, it’s still an impressive performance to keep growing despite an influx of hot new competitors. [Read more…]
The high double-digit sales increases of small crossovers in Europe are slowing down to a still very impressive 34% in the first quarter of 2015, compared to adding more than 50% last year. Obviously, the segment is starting to mature, with four of the top-5 players growing slower than the rest of the segment, thanks to the introduction of 3 more new nameplates: Jeep Renegade and Fiat 500X and Suzuki Vitara. With sales of over 240.000 units in the first quarter, sales of small crossovers could hit the 1 million sales this year.
Unsurprisingly, the Renault Captur holds on to its lead, with over 50.000 sales in the first three months of the year. If it can keep up this pace, it will break through the 200.000 unit barrier for the entire year. That would be a very impressive performance for a model that’s only been on the market for 2,5 years and for which the manufacturer had estimated an annual volume of 120.000 units. It reminds me of the introduction of the Renault (Megane) Scenic in 1996, which was a revolution at the time, creating a segment with sales exceeding 1 million units between 2004 and 2008 and which peaked at over 1,35 million sales. The Scenic sold over 250.000 units in 1998 and continued to grow to more than 300.000 units in 2000.
But the most impressive performer in the first three months of this year is the Opel/Vauxhall Mokka, [Read more…]
Sales of small crossovers in Europe continue to amaze, shooting through the 700.000 units milestone, as I predicted a modest 670.000 after the first three quarters. This is an increase of 52% on 2013, and with a slew of new players entering Europe’s hottest segment this year, the growth isn’t likely to stall anytime soon. In fact, I expect over 1 million annual small crossover sales within a few years time.
Until those new players hit full steam, the 2014 top-5 enjoys a combined share of almost 92%, with the top-4 each selling well over 100.000 units, compared to just one model above that threshold in 2013. Not surprisingly, the Renault Captur has taken control of the segment with just under 165.000 sales, almost 1 in every 4 small crossovers sold. Behind the leader, there’s a fierce battle for second place, with Opel/Vauxhall Mokka outselling the Peugeot 2008 and Dacia Duster in the last quarter to narrow the gap between second place and fourth place to just 8.000 units.
Last year’s leader Nissan Juke falls below 100.000 sales for the first time in four years, as it received a facelift in the second half of 2014. Sales already rebounded in the fourth quarter, but not enough to keep it from losing 8% of its volume. Undoubtedly the Juke will break into six figures again in 2015, despite the ever-increasing competition. [Read more…]