Sales of small MPVs in Europe are falling at accelerating pace with a 44% decline in the fourth quarter leading to a loss of 26% in 2017. With less than 225.000 sales the segment now accounts for just 1,5% of total European volume, down from 2% in 2016. With two more models being pulled out of the class, this segment will consist of just 4 models as of 2018, of which one a low-volume EV. With a 23% loss the segment leader Fiat 500L actually improves its share of the shrinking segment to 28,1% but still sells almost 20.000 fewer units. It has also become more dependent on its home market Italy, which accounts for 73,6% of its European sales in 2017. At least the 500L can claim that it’s the best seller in one country: its production home Serbia. The surprise #2 of the segment this year is the Ford B-Max with a gain of 7%. What’s surprising about this is that until last year, sales of the B-Max had been slowly declining for 4 years, and moreover production of the model ended in September 2017. The last few thousand remaining in dealer stock will be sold off in early 2018. As a result of PSA replacing the Opel/Vauxhall Meriva and Citroën C3 Picasso with crossover models, sales of these two models were also in freefall in Q4, and these two will also sell of remaining stock in early 2018. [Read more…]
Segment continues to shrink, hitting a six-year low, though the decline is still modest by mainstream standards
Sales in the US compact segment fell by 7.0% to 486,244 in the fourth quarter of 2017, the fastest rate of decline the segment has experienced in the past year. For 2017 as a whole, the segment shrank by 3.8% to 2,164,507, the lowest level in six years, as customers keep leaving for crossovers. Still, the segment can take some comfort [Read more…]
Sales of small MPVs in Europe accelerate their decline in Q3 of 2017. After a 14% loss in 2016, a 10% decline in Q1, a 23% decline in Q2, the segment loses 35% in the third quarter, bringing the year-to-date figure to just over 190.000 sales, down 22% on last year as we continue to lose players in the segment. Surprisingly, one nameplate manages to improve its volume in Q2 and does so with double digits. The Ford B-Max, which has seen its sales decline every year since 2013, gains an impressive 34% in the third quarter, which makes it the best selling model in the segment for that period. However, that party won’t last too long as production of the model has ended last September. The traditional segment leader Fiat 500L is down at a similar rate as the rest of the segment and holds on to its 27% share of the segment. [Read more…]
Compact segment continues its slow decline
The compact segment continued its slow decline, with sales falling by 2% in the third quarter of 2017. So far this year sales have declined by 3.4% to 1,709,103, which may not be great, but it has allowed the segment to open a commanding lead of almost 200,000 units compared to the mid-sized segment, with which it was pretty much even this time last year. While there aren’t any new models that will hit the market in the next half a year, the segment may yet bounce up as the period after that promises a lot of new metal: Ford Focus and VW Jetta are about to be replaced, while a new Nissan Sentra and Toyota Corolla are likely to be not far behind. In the meantime, there is a lot of excitement about the alternative power cars of compact size, with the new electric Chevrolet Bolt and the PHEV Toyota Prius Prime in particular starting to make a meaningful dent in the sales figures.
Sales of small MPVs in Europe accelerate their decline in Q2 of 2017. After a 14% loss in 2016, a 10% decline in Q1, the segment loses 23% in the second quarter, bringing the first half figure to 146.494 sales, down 17% on last year. Surprisingly, one nameplate manages to improve its volume in Q2 and does so with double digits. The Ford B-Max, which has seen its sales decline every year since 2013, suddenly gains 15% in the second quarter, as dealers are getting rid of the remaining stock models before production is scheduled to end next September. This allows the B-Max not only to become the only model in the first half to increase its sales, but also to overtake the Opel/Vauxhall Meriva for 2nd place. The Meriva has been replaced by the crossover Opel/Vauxhall Crossland X and will also be phased out soon. As a result, segment leader Fiat 500L is likely to increase its share of this shrinking segment in the second half of the year, even though it too sees its demand fall, at a similar pace as the rest of the segment: -22% in Q2 and -18% in the half. The 500L now holds 27,6% of the segment. Three quarters of its sales come from its home market Italy, but at least it manages to be the best selling car overall in one European country: Serbia, where it is produced in the former Zastava (Yugo) factory.
Compact segment lost more than 11%, as only 4 out of top-10 improve
The Compact Car segment accelerates its decline with a 14% loss in Q2 of 2017, which leads to a 11% decline in the first half to 1,704,812 sales. This is still the lowest decline of all mainstream sedan segments. The top-3 players, the Japanese elephants in the room, which take a combined 26.6% share of the segment, all improve their share of the segment as they fall with just single digits. There are two more models to sell over 100,000 units in the first half: the Chevrolet Cruze and the Hyundai Elantra, while the Ford Focus dips below that threshold. Two electrified newcomers are off to a shy start.
The small MPV segment in Europe continues to lose volume, with another 10% decline in the first quarter of 2017, to just 78.000 sales. Every single nameplate lost volume compared to Q1 of 2016, except for the single newcomer to the segement. The traditional segment leader Fiat 500L loses share but still accounts for more than 1 in 4 cars sold in this segment. 72,5% of its volume comes from its home market Italy, the highest of the 500 family. Despite almost being replaced by the more crossover-like Crossland X, the Opel/Vauxhall Meriva manages to finish Q1 as the best performer of the segment, with sales virtually stable (down just 28 units). The Ford B-Max with its sliding rear doors is also relatively stable with a loss of “just” 8% and therefore gains share of the segment.
Sales in the Compact segment continue their slow but steady decline with a 3.4% loss in Q1 of 2017, to 532,744 units, although that’s a lower rate of decline than for the full year 2016 and significantly better than the double digit declines of the subcompact and midsized car segments. Within the segment, there are some clear changes in the ranking, with 6 models in the top-15 showing double digit gains and another 4 showing double digit declines. The two perennial segment leaders Honda Civic and Toyota Corolla hold on to their controlling lead but are losing a bit of share as both show single digit declines in the first quarter. [Read more…]
Sales of small MPVs continue to nosedive, as 2016 segment volume is down 12% in the fourth quarter and down 14% for the full year, barely staying above 300.000 sales. That means the entire segment sells fewer units than the Renault Clio by itself. This also makes it by far the fastest shrinking segment in Europe for the second year running. Until 2014, more than 400.000 small MPVs were consistently sold every year. Unsurprisingly, all models share the pain, with not a single nameplate growing its volume in 2016, after only one model improved in 2015. The segment leader Fiat 500L shows the slowest rate of decline at -4% and improves its share of the segment to 27% and logically remains on top of the ranking, followed by the Opel/Vauxhall Meriva, which will be replaced in 2017 by the Crossland X. This will be a more crossover-like model, co-developed with PSA which will launch a new generation Citroën C3 Picasso on the same platform. The Ford B-Max is unlikely to be replaced when it hits the end of its life cycle, but holds on to the third spot is took from the Nissan Note in the beginning of this year.
Sales in the Compact segment fell steadily throughout 2016, thought the rate of decline slowed down slightly as the year progressed. Still, sales in 2016 ended up 4.5 percent below the level reached in 2015, making this the first time that overall sales in the segment declined year-on-year since the market collapsed in 2009. Moreover, the decline is driven by most models losing sales to some degree or another, with only four cars that were sold all year long in 2015 and 2016 registering positive growth in 2016: Honda Civic, Nissan Sentra, Subaru Impreza and Kia Forte [Read more…]