The premium large SUV segment in Europe shows a smaller decline in the first three quarters of 2013 than the non-premium large SUV segment, at minus 14%. However, every model in the top 10 is losing sales compared to last year, except for one.
Mercedes-Benz M-class has kept the crown of the segment, despite the new generation coming in the first half of 2014, so it is safe to say that M-class will still be in the lead by the end of next year. The fight for second position is on, though. With Porsche Cayenne leapfrogging VW Touareg and BMW X5, which show even bigger declines. The new generation Range Rover Sport is in showrooms now, and it has some positive press reviews in its pocket. It has shed a lot of weight, switching from a body-on-frame to a unibody configuration, and that makes it more efficient, more comfortable and sportier at the same time, giving it a good shot at leaving those 3 Germans behind to take 2nd place in 2014. However, BMW has just introduced its new generation X5 and even though cosmetic changes are relatively small, it won’t give up without a fight. [Read more…]