The compact premium segment in Europe is stabilizing despite several important models being replaced or renewed. Total segment sales are up just 3% after the first nine months of 2014, but you can see relatively large swings in model popularity. The Audi A3 increases its grip on the segment, improving its share to more than 27% and selling over 50.000 unit more than its nearest competitor, the BMW 1-series.
It’s increasingly more complicated to compare specific models with each other in this segment as some brands use different names for different body styles, while others combine them all in one model. For example, A3 sales include the 3- and 5-door hatchback, convertible and sedan body styles, while Mercedes-Benz separates its A-Class 3-door hatchback from the CLA sedan. BMW separates the 3- and 5-door hatchback versions of the 1-series from the coupe and convertible 2-series, but to complicate matters, sales of the 2-series also include the Active Tourer. This is a front-wheel drive MPV that competes with the Mercedes-Benz B-Class MPV and has almost no technical relationship with the rear-wheel drive coupe and convertible 2-series. [Read more…]