As announced almost a year ago, 2015 will mark the end of production of one of the longest running vehicle designs currently on sale. The Land Rover Defender was introduced as the Land Rover Series I in 1948, was renamed Ninety and One Ten in 1983 and renamed again as Defender in the 1990’s, but the basic structure and design haven’t changed much over the past decades.
Jaguar-Land Rover claims that it’s impossible to make the iconic Defender meet the stricter European Union emission standards that go into effect by 2020. The Defender had already been pulled out of the North American market in 1998 when it couldn’t meet the stricter safety regulations of the US and Canada. However, if we look at the sales figures, we can conclude that Europe is one of the Defender’s smallest markets, and not being allowed to sell the model in the European market wouldn’t result in a loss of sales large enough to blame the demise of the model on the regulations. [Read more…]