The small MPV segment accelerates its slowdown in Q2, as sales of small MPVs are down 13% in the first half, from -9% in Q1. As mentioned before, this is undoubtedly due to the growing popularity of small crossovers and an influx of models into that segment. In fact, with the introduction of the Fiat 500X, all top-5 players in the small MPV segment now also have a crossover sibling/competitor within their brand. And it can’t be a coincidence these are the MPVs that are showing the steepest declines.
As a result, only three out of the nine surviving models show an increase in sales (and none of the top-5), while four others show double digit contractions (all in the top-5). The leader Fiat 500L keeps its share of the segment stable thanks to sales down “just” 11%, and the Fiat consolidates its first place as the its nearest competitor of last year Nissan Note drops even further at -27% and down into third position. The Opel/Vauxhall Meriva moves into second place as it does slightly less bad than the overall segment at -6%. Despite sales down 20%, the former segment leader Ford B-Max holds on to its 4th place thanks to the Citroën C3 Picasso’s even bigger drop at -28%. [Read more…]