Sales of compact cars in the United States are down by a worrying 16% in 2019, and the segment is down 1.6 percentage points of share of the total US car market, to 9.7%. It now holds 35% of the sedan market in the US, down from 36.8% in 2018. The Honda Civic and Toyota Corolla consolidate their leadership thanks to stable sales while their closest two rivals both see their sales drop by double digits. The Civic and Corolla are now not only the only two nameplates to sell over 300,000 cars each, but also the only ones to sell over 200,000 cars, with the Nissan Sentra and Hyundai Elantra both dropping below that threshold as both are down by 13%. The Civic and Corolla together hold 38% of the compact car segment (39.7% of non-luxury compact cars), up from 32% in 2018. We lose three members of the 100k sales club, as the Ford Focus and Chevrolet Cruze have been killed by their manufacturers and the Kia Forte dropped below that mark despite falling slower than the overall segment. We do welcome a returning member after a 1-year absence with the Jetta back above 100,000 sales again, allowing it to jump from 8th in 2018 to 5th in 2019. [Read more…]
Compact segment is heading towards one of its worst year of the past three decades
Sales in the US Compact segment fell by 15.5% to 821,200 in the first half of 2019. If the segment’s performance turns any more sour, 2019 may mark its biggest sales decline of the past three years, topping the 17% sales decline the segment experienced in 2009. In fact, with few new models on the horizon the segment’s decline appears [Read more…]
Segment experiences arguably its most drastic sales decline yet
Sales in the US Compact segment fell by 12.3% to 1,548,650 in 2018, the second sharpest sales decline in the past three decades, less bad only than the 17% sales decline the segment experienced in 2009. The difference is that overall market sales fell by 17.2% in 2009, whereas overall car sales rose in 2018. These two statistics emphasize just [Read more…]
Aging Nissan Sentra is the only top 10 model to see sales rise as segment’s decline accelerates
Sales in the US Compact segment fell by 11.7% to 976,19 in the first half of 2018, as the rate of sales decline rose yet again: from the 3.8% decline in 2017 overall, 7.0% in Q4’17, and 10.1% in Q1’18, to 13.1% in the latest quarter. With the new VW Jetta now on sale, the new Ford Focus about to enter the market and a new Toyota Corolla [Read more…]
Segment shrinks by over 10% as alternative power models hit new heights
Sales in the Compact segment fell by 10.1% to 464,749 in the first quarter of 2018, a faster rate of decline than the 7.0% the segment experienced in Q4’17, and a much faster one than the 3.8% decline in 2017 overall. It is a sign of just how badly the mainstream segment has been hit of late that this decline still makes the Compact segment [Read more…]
Sales of PHEV cars grow faster than any other segment, as new models like Prius Prime and Pacifica PHEV shine
Having analyzed sales of hybrid green cars in 2017, let’s look at plug-in hybrid electric vehicles, or PHEV for short. Sales of PHEV vehicles rose by 10.7% to 24,525 in the fourth quarter of 2017, while overall sales in 2017 rose by 31.7% to 85,111. Such a prodigious growth rate makes this the fastest-growing of all types of vehicles, beating out electric [Read more…]
Segment continues to shrink, hitting a six-year low, though the decline is still modest by mainstream standards
Sales in the US compact segment fell by 7.0% to 486,244 in the fourth quarter of 2017, the fastest rate of decline the segment has experienced in the past year. For 2017 as a whole, the segment shrank by 3.8% to 2,164,507, the lowest level in six years, as customers keep leaving for crossovers. Still, the segment can take some comfort [Read more…]
Compact segment continues its slow decline
The compact segment continued its slow decline, with sales falling by 2% in the third quarter of 2017. So far this year sales have declined by 3.4% to 1,709,103, which may not be great, but it has allowed the segment to open a commanding lead of almost 200,000 units compared to the mid-sized segment, with which it was pretty much even this time last year. While there aren’t any new models that will hit the market in the next half a year, the segment may yet bounce up as the period after that promises a lot of new metal: Ford Focus and VW Jetta are about to be replaced, while a new Nissan Sentra and Toyota Corolla are likely to be not far behind. In the meantime, there is a lot of excitement about the alternative power cars of compact size, with the new electric Chevrolet Bolt and the PHEV Toyota Prius Prime in particular starting to make a meaningful dent in the sales figures.
Having analyzed the Electric Vehicles and the Plug-In Hybrid segments, let’s look at the final Alternative Power segment: regular hybrids. This segment is the most well-established of the three, with sales in the first half of 2017 almost twice as high as sales in the other two segments combined. As a result, the growth in the segment was not as high as for the other two, but 24.9% is nothing to be sneered at, as it was still higher than any non-Alternative Power segment bar the SUV Premium Compact segment.
Having analyzed the Electric Vehicles segment, let’s look at plug-in hybrid electric vehicles, or PHEVs for short. The segment enjoyed a growth rate of 61.6%, the highest of all segments, though its total sales remain below those of pure Electric Vehicles, at just over 40,000 in the first half of the year.