Sales in the Large Sports segment in the US fell by 20% in Q1 2016 to 11,091 vehicles, with every model but the Jaguar F-Type losing sales. While the facelifted Porsche 911 and Mercedes-Benz SL, as well as the new Audi R8, may bring back some positive growth to the segment later in the year, they may be unable to compensate for the drop-off in sales for the one model that sells more than the rest of the cars in the segment: Chevy Corvette.
Sales of Sports Large sports cars in the US shrank by 5.4% in 2015 to 55,100 units, after showing growth in the first half of the year, similar to the Exotic car segment, for which the downward trend in the second half was even more obvious. Only one existing model has been able to grow its volume in 2015, as even the distant leader of the segment, the Corvette, is down 4% after four straight years of growth. If in Europe the Porsche 911 is ultra-dominant in the large sports car segment with about 50% share, in the US the Corvette holds an even more impressive 60% share of the segment. The 911 is in second place with less than a third of the volume of the leader. [Read more…]
Sales in the Sports Large segment shrank by 7% in Q3 2015, pulling the segment into the red after a period of positive growth in the first half of the year. [Read more…]
The Large Sports segment in the US stayed pretty much the same size as it was in the first half of 2014 – it did not fall but it did not rise either, broadly reflecting the composition of the marketplace – most cars are recent enough, a few are new and a few are on the way out. As a mature segment it is also likely to stay like that in the forthcoming future, although there are a few notable new models just around the corner: Audi A8, Mercedes-Benz S-Class coupe and the Porsche 911 facelift. [Read more…]