Aging Nissan Sentra is the only top 10 model to see sales rise as segment’s decline accelerates
Sales in the US Compact segment fell by 11.7% to 976,19 in the first half of 2018, as the rate of sales decline rose yet again: from the 3.8% decline in 2017 overall, 7.0% in Q4’17, and 10.1% in Q1’18, to 13.1% in the latest quarter. With the new VW Jetta now on sale, the new Ford Focus about to enter the market and a new Toyota Corolla [Read more…]
Segment shrinks by over 10% as alternative power models hit new heights
Sales in the Compact segment fell by 10.1% to 464,749 in the first quarter of 2018, a faster rate of decline than the 7.0% the segment experienced in Q4’17, and a much faster one than the 3.8% decline in 2017 overall. It is a sign of just how badly the mainstream segment has been hit of late that this decline still makes the Compact segment [Read more…]
Segment growth tops 25% thanks in large part to Chevy Bolt, despite Tesla Model 3 struggles
Having analyzed 2017 sales of hybrid green cars and PHEV green cars, let’s look at the final green segment: electric vehicles, or EV for short. Sales of EV vehicles rose by 19.2% to 29,486 in the fourth quarter of 2017, while overall sales in 2017 rose by 25.9% to 104,195. This makes this the second-fastest of all types of vehicles, second only [Read more…]
Segment continues to shrink, hitting a six-year low, though the decline is still modest by mainstream standards
Sales in the US compact segment fell by 7.0% to 486,244 in the fourth quarter of 2017, the fastest rate of decline the segment has experienced in the past year. For 2017 as a whole, the segment shrank by 3.8% to 2,164,507, the lowest level in six years, as customers keep leaving for crossovers. Still, the segment can take some comfort [Read more…]
Compact segment continues its slow decline
The compact segment continued its slow decline, with sales falling by 2% in the third quarter of 2017. So far this year sales have declined by 3.4% to 1,709,103, which may not be great, but it has allowed the segment to open a commanding lead of almost 200,000 units compared to the mid-sized segment, with which it was pretty much even this time last year. While there aren’t any new models that will hit the market in the next half a year, the segment may yet bounce up as the period after that promises a lot of new metal: Ford Focus and VW Jetta are about to be replaced, while a new Nissan Sentra and Toyota Corolla are likely to be not far behind. In the meantime, there is a lot of excitement about the alternative power cars of compact size, with the new electric Chevrolet Bolt and the PHEV Toyota Prius Prime in particular starting to make a meaningful dent in the sales figures.
Having analyzed the Electric Vehicles and the Plug-In Hybrid segments, let’s look at the final Alternative Power segment: regular hybrids. This segment is the most well-established of the three, with sales in the first half of 2017 almost twice as high as sales in the other two segments combined. As a result, the growth in the segment was not as high as for the other two, but 24.9% is nothing to be sneered at, as it was still higher than any non-Alternative Power segment bar the SUV Premium Compact segment.
Having analyzed the Electric Vehicles segment, let’s look at plug-in hybrid electric vehicles, or PHEVs for short. The segment enjoyed a growth rate of 61.6%, the highest of all segments, though its total sales remain below those of pure Electric Vehicles, at just over 40,000 in the first half of the year.
Sales of Alternative Power cars in the United States increased by a substantial 32.2%, a rate of expansion considerably faster than that of the second fastest-growing segment, SUV Premium Compact. Comprising of regular hybrid, PHEV (plug-in hybrid electric vehicles) and EV (electric vehicle) segments, Alternative Power cars ended the first half of 2017 with almost 260,000 cars sold, more than the Subcompact segment, and not far off the Minivan segment. For accounting purposes, keep in mind that we classify many of the Alternative Power cars in other segments too e.g. Toyota Prius liftback figures in the Compact segment, while Ford Fusion PHEV figures in the Mid-sized segment. At least part of the reason for this growth is that EVs and PHEVs continue to benefit from Federal and State rebates, which lower their price even before consumers consider the lower cost at the pumps/mains.
First, let us look at the EVs segment, which grew by 41.2% in the first half of 2017, to a total of 45,150 cars.
Compact segment lost more than 11%, as only 4 out of top-10 improve
The Compact Car segment accelerates its decline with a 14% loss in Q2 of 2017, which leads to a 11% decline in the first half to 1,704,812 sales. This is still the lowest decline of all mainstream sedan segments. The top-3 players, the Japanese elephants in the room, which take a combined 26.6% share of the segment, all improve their share of the segment as they fall with just single digits. There are two more models to sell over 100,000 units in the first half: the Chevrolet Cruze and the Hyundai Elantra, while the Ford Focus dips below that threshold. Two electrified newcomers are off to a shy start.
Sales of Alternative Power cars in the United States increased a hopeful 47.2% in the first quarter of 2017 to 41,132 units, or 1% of the total US market. This is a combination of a 39.4% growth for EVs to 21,379 sales and a 56.7% growth for PHEVs to 19,753 sales. The EV segment is still slightly larger but the PHEV segment grows faster and is catching up, as especially luxury brands are entering this niche of the market before making a switch to full electric models. While regular (non-plug in) hybrids are struggling due to low gas prices, EVs and PHEV continue to benefit from Federal and State rebates that stimulate sales of these vehicles. And new entrants will keep arriving in showrooms this year, so expect the growth to continue.