The Chinese car market is one of the most diverse, with over 400 different locally produced passenger cars from over 70 domestic and foreign brands, which increases to more than 1.000 models including imported vehicles, minivans, pickups and commercial vehicles. In June just 2 new models were introduced, but July marks a return to the familiar launch cadence with no less than 7 new models, including an all-new brand, the second new brand in 2016 and the third in the past 12 months, after Qiteng in January and Enranger last July. This month marks the addition of 3 domestic SUVs, 2 sedans and one MPV. We’ve already discussed the overall July 2016 sales figures for China, below we’ll introduce those newly introduced models for this month.
The highly anticipated resurrection of the Borgward brand has materialized with sales of the BX7 SUV starting in China this July. For those who haven’t heard of Borgward before: this is a former German luxury brand that ceased operations in the 1960s. It’s most famous model is the Isabella, which was produced from 1954 till the end of the company. In 2005 Christian Borgward, the grandson of the original founder started making plans to restore the brand to its former glory. Fast forward a decade and although Christian is the president of the company, its owner is 100% Chinese: Beiqi Foton Motor, a subsidiary of BAIC (Beijing Automotive Industry Corporation), one of China’s largest automotive manufacturers. Surprisingly, Foton Motor is the commercial vehicle division of BAIC, making anything from heavy trucks, light trucks, pickups, SUVs, vans and MPVs to pickups. Unsurprisingly, Borgward tries to capitalize on its heritage, not bothered by the fact that it’s largely unknown to its prospective buyers, especially those in China, but the brand expects its image to benefit from the emphasis on its German roots, in a similar way Qoros also tried to flaunt its German design and technology. [Read more…]