Sales of Premium Mid-sized SUVs in the US rose by 24% in Q1 2016 to 91,701 vehicles – a slightly slower rate of growth than the smaller Premium Compact SUV segment, but faster than the Premium Large SUV one. Growth in the segment was driven both by new models (Mercedes-Benz GLC, Land-Rover Discovery Sport) and existing models enjoying better sales (BMW X3, Porsche Macan, Infiniti QX50). That said, despite sales in the segment booming, some big players lost more than 30% of sales, most notably Volvo XC60 and Range Rover Evoque. While these two models will have to soldier on for a while longer before their replacements arrive, 2016 will see the release of a two major new models: Cadillac XT5, which is about to hit the market any month now, and Audi Q5 Mk II, which will join it later in the year. [Read more…]
The Premium Mid-sized SUV segment grew by 38% in 2015 to 362.817 vehicles, adding more than 100.000 sales to its 2014 volume, with only one remaining model losing volume and eight setting new volume records as luxury buyers are shifting away from sedans to crossovers. The segment leader Cadillac SRX breaks its volume record in the 13th and last full year of the nameplate that spans two generations. Cadillac’s best selling model will be replaced by the XT5 in 2016, and the brand surely hopes to continue the upward trend.The Audi Q5 has been on the market for 7 years now, and has managed to improve its sales volume in each of those years, making 2015 the best year so far for the model, helping it move past the Acura RDX into the segment #2 spot. Similarly, the RDX also has shown volume growth for six consecutive years and scores its highest volume ever.
The Premium Mid-sized SUV segment grew by 33% over the first three quarters of 2015, and an impressive 48% in Q3.
The Premium Midsize SUV segment grew by 26%, less than the smaller, Compact segment but faster than the Premium Large SUV one. The main driver of this growth has been the introduction of new models such as the Lexus NX, Lincoln MKC and BMW X4, though most existing models also experienced a healthy growth rate. With the new Mercedes-Benz GLK about to go on sale, and the new Audi Q5 and Cadillac SRX just around the corner, all signs point to growth in this segment continuing for a while yet.