The midsized car segment in the US is not as badly in dire straits as in Europe (-19%), but a 7% decline is still more than the overall car market and decreases its share of the market from 13% to 12.3%. However, when looking at just the sedan (non-SUV) market, the midsized segment actually outperforms its peers and improves its share from 42.2% to 44.3%. The Toyota Camry gains share thanks to a 2% loss in 2019, and thanks to the Honda Accord’s 8% decline, the Camry now has an almost 70,000 sales advantage over its nearest rival. The Nissan Altima sees stable sales in 2019 thanks to the new generation, and the same reason helps the Subaru Outback to a 1% gain, which adds one percentage point of share to both nameplates. When combining sales of the Outback and its sedan cousin Legacy, Subaru holds the #3 spot in this segment. Very impressive for what used to be a niche brand. [Read more…]
Segment ekes out meager growth due almost entirely to the sales success of the Tesla Model 3
Sales in the US Premium Mid-sized segment rose by 4.3% to 230,168 in the first half of 2019, a considerably lower growth rate than the 18.3% the segment registered in 2018. What’s more, much like in 2018, this growth rate was pretty much single-handedly driven by the new Tesla Model 3, with the vast majority of other models experiencing [Read more…]
Tesla Model 3 almost takes the top spot in second quarter sales as segment growth evaporates
Sales in the US Premium Mid-sized segment rose by 2.8% to 221,407 in the first half of 2018, as growth experienced by the segment in the first quarter of the year evaporated entirely in the second quarter, despite a huge surge in the (estimated) sales of Tesla Model 3. With the Model 3 and Kia Stinger sales growth still accelerating, and the new [Read more…]
Segment bounces back, carried by strong performances of Tesla Model 3, Acura TLX and Audi A5
Sales in the US Premium Mid-sized segment rose by 6.1% to 105,382 in the first quarter of 2018, a recovery from the 3.1% sales decline the segment experienced in 2017. However, while new models like Kia Stinger and Audi A5 can still see decent sales growth, further growth in the segment may be limited as there is only one other major new
Segment declines slowly as Audi A5, Infiniti Q60 and Alfa Romeo Giulia shine
Sales in the US premium mid-sized segment fell by 7.9% to 116,607 in the fourth quarter of 2017, combining with the double-digit sales decline from Q3’17 to drag total sales in 2017 down by 3.1% to 446,534. Still, this made it the best (OK, least bad) performing from among non-SUV premium segments, thanks in large part to new metal hitting [Read more…]
The segment dips into the red but still outperforms other premium car segments
Sales of Premium Mid-sized cars fell by 9% in the third quarter of the year, down to 316,919, erasing the sales gains recorded over the first half of the year. Still, the segment is still the best performing from among all premium car segments, with all the other ones losing more sales since the beginning of the year. A big reason for is that over the past year a lot of new metal has hit the market (Audi A5, Infiniti Q60, Alfa Romeo Giulia), while a few other models are still fresh and growing strong (Audi A4, Jaguar XE). With the new BMW 3-Series around the corner, and a new Lexus IS and Volvo S60 not far off, the prospects are pretty good for this segment, despite the onslaught from premium SUVs.
Segment stabilizes decline, helped by coupe models as sedan sales continue to sink
Sales of Premium Mid-sized cars increased 3% in the second quarter of 2017, which makes it the best performing premium car segment and beats the overall market. For the first half of the year, sales are up 1% to 235,759 units. That’s a significant improvement from the loss of 15.3% percent in 2016, and much better than the -16% of the mainstream midsized car segment, although that segment remains 4 times as large in the US. However, the premium midsized crossover segment increased 11% to almost 214.000 sales and is closing in. If in the first quarter 8 of the 16 remaining models in the segment showed double digit declines, in Q2 there were only 5 double-digit losers and 2 single-digit losers, while the remaining 9 models improved. One sidenote to the ranking: the Mercedes-Benz C-class is the only model in the segment for which sales of the coupe and convertible are included with those of the sedan/station wagon, as all others have distinctive names for their sexier models: 3-Series/4-Series, A4/A5, Q50/Q60, IS/RC. That’s why we’ve decided to give you 2 rankings this time: the blue graph with the split figures and the green graph with the combined figures. As you can see, that makes the difference between having a Mercedes-Benz or a BMW on top.
Sales in the Premium Mid-sized segment fell by 2.1% in the first quarter of 2017, which is better than the overall market. It’s also an improvement from the loss of 15.3% percent in 2016, and much better than the -19.2% of the mainstream midsized car segment. US dealers delivered a total of 108,281 premium midsized models, which is barely more than the almost 101,500 premium midsized crossovers they sold in the same period (an increase of 12.5%). If this trend continues, the crossover segment will soon be larger than the car segment. 8 of the 16 remaining models in the segment showed double digit declines, while just 2 showed double digit increases and another 2 were all-new. One sidenote to the ranking: the Mercedes-Benz C-class is the only model in the segment for which sales of the coupe and convertible are included with those of the sedan/station wagon, as all others have distinctive names for their sexier models: 3-Series/4-Series, A4/A5, Q50/Q60, IS/RC. That’s why we’ve decided to give you 2 rankings this time: the blue graph with the split figures and the green graph with the combined figures. As you can see, that makes the difference between having a Mercedes-Benz or a BMW on top.
Sales in the Premium Mid-sized segment fell by 15.3 percent in 2016 to 437,011 cars, the lowest level since 2011. This marks the fastest sales decline from among all segments, not just the Premium ones. As noted in the analysis of the Premium Compact segment, the decrease in sales in the Premium Mid-sized segment is driven primarily by consumer switching over to crossovers – in a neat bit of symmetry, sales in the Premium Mid-sized SUV segment rose by an almost identical 15.1 percent, and almost matched the absolute sales volume of the non-SUV sector with 434,412 sales . While the new Audi A4 enjoyed positive sales growth, and the all-new Jaguar XE helped bring in some new customers, these were the only two flickers of optimism in a segment that saw every other model lose sales compared to 2015. The only truly new entrant to the segment lined up in 2017 is the Alfa Romeo Giulia, which is unlikely to set the charts alight due to the brand’s obscurity and almost non-existant dealer network in the US. [Read more…]
Sales in the Premium Mid-sized segment fell by 20 percent in the second quarter, exactly the same rate of decline as in Q1 2016. Once again, this is the worst performance from among all the Premium segments, and the second-worst performance from among all segments – only Alternative Power did worse, with sales falling by 21 percent. While things may yet pick up a bit now that the new Audi A4 and Jaguar XE are on sale, 2016 is turning out to be a bad year for the segment. [Read more…]