The European car market has celebrated its 12th consecutive month of year-on-year growth in August, as holiday season brought car sales to a virtual halt. A volume of just over 700.000 units means a 2,5% growth on last August, but a 35% drop when compared to July.
As August car sales are particularly soft in its home market of Italy, Fiat-Chrysler sees its July sales almost cut in half the following month. However, this is no reason to panic, as it is a yearly returning phenomenon, as the whole country comes to a virtual halt for four weeks during the holidays.
After writing about Volkswagen’s dominance of the European car market just last week, the VW Group confirms its supremacy by claiming a record market share of 27,95% in August, up a full percentage point on the previous record, which lasted no longer than a single month. This strong performance is fueled mainly by the Volkswagen and Skoda brands, as Seat sales were up just 5,5% in August (compared to 12,2% Year-to-Date) and Audi even lost volume for the first time this year. [Read more…]