EV and PHEV sales in Europe have set another record in 2017 with a 33% increase to top 282.000 sales of plug-in vehicles, of which 132.000 full electric cars and 150.000 plug-in hybrid cars. Sales of the former surged 35% while PHEV sales spiked 31%. This means plug-in vehicles accounted for 1,8% of the European car market, up from 1,4% in 2016.
Sales of premium compact cars Europe are back to their 2015 volume after peaking at almost 940.000 units in 2016. With nearly 874.000 sales in 2017, the segment accounts for 5,6% of the total European car market, down from 6,1% the year before. The average age of the models in this segment is relatively high which explains some of the decline. The top-10 models ranking is exactly the same as 2016 but there have been some individual fluctuations and we have a new leader in the brands ranking. Audi still holds the top spot with the A3, but its 14% loss means a 1,5 percentage point of lost share as its rivals are closing in. The Mercedes-Benz A-Class is pretty stable for a model that will be renewed in 2018 and stays ahead of the BMW 1-series as both models add more than a full percentage point of share. As a result, this top-3 increases its share of the segment to 51% and they are the only nameplates with 6-figure sales. The BMW 2-Series Active and Gran Tourer MPVs are down 15% as they’re being updated early 2018, but at least they remain well ahead of the Mercedes-Benz B-Class, whose next generation will also include a 7-seater option. In fifth place, Volvo is best of the rest as usual in the premium segments in Europe, with the V40 pretty stable at -6%.
Segment growth tops 25% thanks in large part to Chevy Bolt, despite Tesla Model 3 struggles
Having analyzed 2017 sales of hybrid green cars and PHEV green cars, let’s look at the final green segment: electric vehicles, or EV for short. Sales of EV vehicles rose by 19.2% to 29,486 in the fourth quarter of 2017, while overall sales in 2017 rose by 25.9% to 104,195. This makes this the second-fastest of all types of vehicles, second only [Read more…]
Segment loses more sales than any other bar the small sports segment, with only Infiniti QX30 seeing sales rise
Sales in the US premium compact segment fell by 27.5% to 19,531 in the fourth quarter of 2017, pretty much in line with the segment’s form in 2017, when sales fell overall by 25.9% to 86,495. Such a decline made this the second-fastest shrinking segment in the US in 2017, behind only the sports small segment, which experienced a [Read more…]
The premium compact car segment in Europe loses volume for the third consecutive quarter in Q3 of 2017, with an 8% decline in sales. Year-to-date, the segment is down by 6% to nearly 671.000 sales. The ranking is relatively stable, but some individual models still show significant volume decreases or increases. The dominant segment leader Audi A3 is down 6% in the third quarter and its closest two rivals are closing in. The 2nd placed Mercedes-Benz A-Class improved 3% while the BMW 1-series saw stable sales in Q3. All three models have sold over 100.000 units so far this year and combined they control more than half of the segment. However, that does not paint the full picture, as Audi sells its hatchback, sedan and convertible models all under the A3 monicker, while Mercedes-Benz and BMW have split off some of those versions under different names. Mercedes-Benz is the segment leader in terms of brand sales, with the A-Class hatchback, B-Class MPV and CLA sedan and station wagon at 210.606 sales, stable on the year before. BMW follows closely with 205.950 sales of its 1-Series hatchback, 2-Series MPV and 2-series Coupe & Convertible as well as the i3 EV, down 2%.
Every single model loses sales, with the exception of the new Mini Clubman
The decline in the Premium Compact segment in the US slowed down in the third quarter of the year, but the segment still shrank by 5% over the period, bringing the YTD decline to 18.1% – worse only than the Minicar, Subcompact and Small Sports segments. While the one new entrant, Mini Clubman, has done reasonably well to bring in new customers, as did the Infiniti QX30 (which we officially classify as a Premium Compact SUV, and only include here for reference) , every other model in the segment saw its sales fall by 20% or more since the beginning of the year. With the new Mercedes-Benz A-class and BMW 1-series sedans still at least a year away from market, the prospects for this segment are not looking very bright.
Having analyzed the Electric Vehicles and the Plug-In Hybrid segments, let’s look at the final Alternative Power segment: regular hybrids. This segment is the most well-established of the three, with sales in the first half of 2017 almost twice as high as sales in the other two segments combined. As a result, the growth in the segment was not as high as for the other two, but 24.9% is nothing to be sneered at, as it was still higher than any non-Alternative Power segment bar the SUV Premium Compact segment.
Having analyzed the Electric Vehicles segment, let’s look at plug-in hybrid electric vehicles, or PHEVs for short. The segment enjoyed a growth rate of 61.6%, the highest of all segments, though its total sales remain below those of pure Electric Vehicles, at just over 40,000 in the first half of the year.
Sales of Alternative Power cars in the United States increased by a substantial 32.2%, a rate of expansion considerably faster than that of the second fastest-growing segment, SUV Premium Compact. Comprising of regular hybrid, PHEV (plug-in hybrid electric vehicles) and EV (electric vehicle) segments, Alternative Power cars ended the first half of 2017 with almost 260,000 cars sold, more than the Subcompact segment, and not far off the Minivan segment. For accounting purposes, keep in mind that we classify many of the Alternative Power cars in other segments too e.g. Toyota Prius liftback figures in the Compact segment, while Ford Fusion PHEV figures in the Mid-sized segment. At least part of the reason for this growth is that EVs and PHEVs continue to benefit from Federal and State rebates, which lower their price even before consumers consider the lower cost at the pumps/mains.
First, let us look at the EVs segment, which grew by 41.2% in the first half of 2017, to a total of 45,150 cars.
Growth has stalled in the premium compact car segment in Europe, as the segment is down 8% in Q2 of 2017, leading to a 5% loss in the first half of the year to 468.243 sales. The ranking is relatively stable, but some individual models still show significant volume decreases or increases. The dominant segment leader Audi A3 is down 15% in the second quarter and sold just 4.500 cars more than the #2 Mercedes-Benz A-Class. The A-Class has enjoyed increasing interest from buyers, as it was one of the fastest growing models in the segment in 2016 and continues to gain share in 2017. It distances the BMW 1-series for which the facelift effect already appears to be wearing off. Sales were stable in Q2 reducing the first half gain to 8%. The next generation 1-Series will become more of a follower than an individualist, losing its rear wheel drive platform and the 6-cylinder engine option, as well as its somewhat controversial styling in favor of more vanilla styling and mechanics. Undoubtedly that will only help it increase sales further and to become a real challenger for the segment lead.