After five years of domination, the Audi A3 is no longer the best selling compact car from a luxury brand in Europe. In 2018, the Mercedes-Benz A-Class topped the charts for the very first time, as the overall segment shrank for the second year in a row, to below 800.000 sales, 5,2% of the entire European car market. The A-Class, helped by the introduction of the fourth generation, gained 7% to set the nameplate’s highest annual sales figure since 2005 at over 150.000 sales. The A3 lost 13% of its sales while the BMW 1-series was down 7% and was stuck in third place. Just off the podium we find two MPV models, of which the BMW 2-series Active/Gran Tourer is still the best seller despite losing 20% of its sales, as the Mercedes-Benz B-Class is down just 6%. The Mercedes-Benz CLA is down 9% which means it maintains is share of the segment, despite slowly starting to age. [Read more…]
Segment decline speeds up, although still remains less bad than in 2017
Sales in the US Premium Compact segment fell by 9.8% to 38,690 in the first half of 2018, as the pace of decline accelerated from the relatively modest 7.5% in the first quarter of the year (although it is still declining slower than it did in 2017, when it shrank by more than a quarter). With the new Mercedes-Benz A-class saloon unlikely [Read more…]
Segment recovers after dismal 2017, although Lexus CT exit still pushes it into the red
Sales in the US Premium Compact segment fell by 7.5% to 18,119 in the first quarter of 2018, continuing the decline from 2017, albeit at a slower pace (the segment shrank by more than a quarter in 2017). With only the new Mercedes-Benz’s new A-class saloon on the horizon, 2018 might bring a repeat of 2017’s misery, as customers keep [Read more…]
EV and PHEV sales in Europe have set another record in 2017 with a 33% increase to top 282.000 sales of plug-in vehicles, of which 132.000 full electric cars and 150.000 plug-in hybrid cars. Sales of the former surged 35% while PHEV sales spiked 31%. This means plug-in vehicles accounted for 1,8% of the European car market, up from 1,4% in 2016.
Sales of premium compact cars Europe are back to their 2015 volume after peaking at almost 940.000 units in 2016. With nearly 874.000 sales in 2017, the segment accounts for 5,6% of the total European car market, down from 6,1% the year before. The average age of the models in this segment is relatively high which explains some of the decline. The top-10 models ranking is exactly the same as 2016 but there have been some individual fluctuations and we have a new leader in the brands ranking. Audi still holds the top spot with the A3, but its 14% loss means a 1,5 percentage point of lost share as its rivals are closing in. The Mercedes-Benz A-Class is pretty stable for a model that will be renewed in 2018 and stays ahead of the BMW 1-series as both models add more than a full percentage point of share. As a result, this top-3 increases its share of the segment to 51% and they are the only nameplates with 6-figure sales. The BMW 2-Series Active and Gran Tourer MPVs are down 15% as they’re being updated early 2018, but at least they remain well ahead of the Mercedes-Benz B-Class, whose next generation will also include a 7-seater option. In fifth place, Volvo is best of the rest as usual in the premium segments in Europe, with the V40 pretty stable at -6%.
Segment growth tops 25% thanks in large part to Chevy Bolt, despite Tesla Model 3 struggles
Having analyzed 2017 sales of hybrid green cars and PHEV green cars, let’s look at the final green segment: electric vehicles, or EV for short. Sales of EV vehicles rose by 19.2% to 29,486 in the fourth quarter of 2017, while overall sales in 2017 rose by 25.9% to 104,195. This makes this the second-fastest of all types of vehicles, second only [Read more…]
Segment loses more sales than any other bar the small sports segment, with only Infiniti QX30 seeing sales rise
Sales in the US premium compact segment fell by 27.5% to 19,531 in the fourth quarter of 2017, pretty much in line with the segment’s form in 2017, when sales fell overall by 25.9% to 86,495. Such a decline made this the second-fastest shrinking segment in the US in 2017, behind only the sports small segment, which experienced a [Read more…]
The premium compact car segment in Europe loses volume for the third consecutive quarter in Q3 of 2017, with an 8% decline in sales. Year-to-date, the segment is down by 6% to nearly 671.000 sales. The ranking is relatively stable, but some individual models still show significant volume decreases or increases. The dominant segment leader Audi A3 is down 6% in the third quarter and its closest two rivals are closing in. The 2nd placed Mercedes-Benz A-Class improved 3% while the BMW 1-series saw stable sales in Q3. All three models have sold over 100.000 units so far this year and combined they control more than half of the segment. However, that does not paint the full picture, as Audi sells its hatchback, sedan and convertible models all under the A3 monicker, while Mercedes-Benz and BMW have split off some of those versions under different names. Mercedes-Benz is the segment leader in terms of brand sales, with the A-Class hatchback, B-Class MPV and CLA sedan and station wagon at 210.606 sales, stable on the year before. BMW follows closely with 205.950 sales of its 1-Series hatchback, 2-Series MPV and 2-series Coupe & Convertible as well as the i3 EV, down 2%.
Every single model loses sales, with the exception of the new Mini Clubman
The decline in the Premium Compact segment in the US slowed down in the third quarter of the year, but the segment still shrank by 5% over the period, bringing the YTD decline to 18.1% – worse only than the Minicar, Subcompact and Small Sports segments. While the one new entrant, Mini Clubman, has done reasonably well to bring in new customers, as did the Infiniti QX30 (which we officially classify as a Premium Compact SUV, and only include here for reference) , every other model in the segment saw its sales fall by 20% or more since the beginning of the year. With the new Mercedes-Benz A-class and BMW 1-series sedans still at least a year away from market, the prospects for this segment are not looking very bright.
Having analyzed the Electric Vehicles and the Plug-In Hybrid segments, let’s look at the final Alternative Power segment: regular hybrids. This segment is the most well-established of the three, with sales in the first half of 2017 almost twice as high as sales in the other two segments combined. As a result, the growth in the segment was not as high as for the other two, but 24.9% is nothing to be sneered at, as it was still higher than any non-Alternative Power segment bar the SUV Premium Compact segment.