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Home » BMW 3-series

European sales 2019-Q3 Premium Midsized segment

December 2, 2019 by Bart Demandt 3 Comments

Highlights:

  • Segment up 4% YTD, gains 0,2 percentage points to now hold 4,1% share of the European new car market.
  • Mercedes-Benz C-Class still in lead of models ranking, but this includes Coupe and Convertible models which its nearest rivals have split into separate nameplates
  • BMW in lead of brand ranking, outselling Mercedes-Benz in Q3 by 200 units, with Audi another 600 sales behind
  • Audi biggest loser YTD with sales down 22%, while BMW is down 7% and Mercedes-Benz is down 2%. German Big-3 lose 10,9 percentage points of share and are down to 70% share, mostly due to the arrival of the Tesla Model 3
  • Model 3 beats Audi A4 in Q3, but too far behind for full-year top-3 position
  • Volvo also among big winners in the segment, thanks to the new generation S60 and V60, sales up 34% YTD
  • VW Arteon recovers in Q3 to improve on 2018 and reduce its YTD loss to 18%, outsells the BMW 4-Series in Q3
  • Alfa Romeo Giulia still among the biggest losers of the segment at -41% but distances the Jaguar XE which managed just 555 deliveries in Q3, outsold by the Kia Stinger and Lexus IS and even the larger Jaguar XF.

[Read more…]

Premium midsized car segment 2019, Audi A5 / S5 / RS5, BMW 3-series, BMW 4-series, europe, Infiniti Q50, Jaguar XE, Lexus IS, Lexus RC, Mercedes-Benz C-Class, premium midsize, q3, sales, Tesla Model 3, Volkswagen Arteon, Volkswagen CC, Volvo S60, volvo v60

European sales 2019-H1 Premium Midsized segment

August 21, 2019 by Bart Demandt 2 Comments

Sales of midsized luxury cars in Europe continue their downward trend in the first half of 2019, with deliveries down 1% to just under 335.000 units. And if it hadn’t been for the thunderous arrival of the Tesla Model 3, the segment would have been down by 22%. In March and June, Tesla delivered more Model 3’s than any midsized namplate except for the Mercedes-Benz C-Class. I specifically say delivered as these registrations fluctuate greatly from month to month, depending on when the ship with Model 3 cars arrives from the US and cars are delivered to customers, some of whom may have ordered their EV more than a year ago. Still, Tesla has dropped a bomb onto this segment, and others will have to follow suit. For the first half of 2019, the C-Class is still in command despite a 3% drop in sales, as its formerly closest rival Audi A4 loses more than a quarter of its volume, as well as 4,5 percentage points of share, as some gasoline models still haven’t been available due to the WLTP standards introduced last September. That allows the BMW 3-series to claim the #2 spot thanks to the new generation, leading to a 3% gain in the first half and a 14% increase in Q2.

[Read more…]

Premium midsized car segment 2019, Audi A5 / S5 / RS5, BMW 3-series, BMW 4-series, ds5, europe, H1, Infiniti Q50, Jaguar XE, Lexus IS, Lexus RC, Mercedes-Benz C-Class, premium midsize, Q2, sales, Tesla Model 3, Volkswagen Arteon, Volkswagen CC, Volvo S60, volvo v60

US car sales analysis 2019 Q2 – Premium Mid-sized segment

August 8, 2019 by Krzysztof Wozniak 2 Comments

Segment ekes out meager growth due almost entirely to the sales success of the Tesla Model 3

Tesla Model 3
2015_mercedes-benz_c-class_20_1920x1080
050-3-series

Sales in the US Premium Mid-sized segment rose by 4.3% to 230,168 in the first half of 2019, a considerably lower growth rate than the 18.3% the segment registered in 2018. What’s more, much like in 2018, this growth rate was pretty much single-handedly driven by the new Tesla Model 3, with the vast majority of other models experiencing [Read more…]

US Premium mid-sized car segment 2019, Acura TLX, Alfa Romeo Giulia, Audi A4, Audi A5, BMW 3-series, BMW 4-series, Cadillac ATS, Cadillac ELR, Infiniti Q50, Infiniti Q60, Jaguar XE, Kia Stinger, Lexus ES, Lexus IS, Lexus RC, Lincoln MKZ, Mercedes-Benz C-Class, Q2, Tesla Model 3, Volvo 60 series

European sales 2019-Q1 Premium Midsized segment

May 20, 2019 by Bart Demandt 2 Comments

Sales of midsized luxury cars in Europe continue their downward trend in the first quarter of 2019, with deliveries down 3% to just over 160.000 units. And if it hadn’t been for the thunderous arrival of the Tesla Model 3, the segment would have been down by 14%. In March alone, Tesla delivered more Model 3’s than any midsized namplate except for the Mercedes-Benz C-Class, and that also includes all mainstream midsized models like the VW Passat. However, this is not reflective of the long-term potential of the Model 3, as these figures reflect deliveries of cars ordered over the past few years. Tesla registrations will continue to fluctuate greatly over the course of the year as customer deliveries are dependent on the arrival of the ships that deliver the cars to Europe. The American EV brand may make some headlines as it may seem to outperform its European rivals, and the huge amount of pre-ordered vehicles is by all means an impressive feat, but in our analysis of the registration figures, we’ll always try to compare apples to apples. For the first quarter, the C-Class is still in command despite a 6% drop in sales, as its closest rival Audi A4 loses almost a quarter of its volume, as well as 4,6 percentage points of share, as some gasoline models still haven’t been available due to the WLTP standards introduced last September. Taht allows the BMW 3-series to close the gap to the #2 spot, despite seeing its sales slide 8% as the new generation is just arriving in showrooms. With Audi’s availability issues apparently solved (sales were down “just” 7,5% in March), an upcoming facelift for the A4 and BMW’s new 3-Series picking up steam, the battle on the podium will be intense for the rest of the year, especially with the wild card Model 3 that could crash the party as well.

[Read more…]

Premium midsized car segment 2019, Alfa Romeo Giulia, Audi A4 / S4 / RS4, Audi A5 / S5 / RS5, BMW 3-series, BMW 4-series, ds5, europe, Infiniti Q50, Jaguar XE, Lexus IS, Lexus RC, Mercedes-Benz C-Class, premium midsize, Q1, sales, Volkswagen Arteon, Volkswagen CC, Volvo S60, volvo v60

European sales 2018 Premium Midsized segment

February 21, 2019 by Bart Demandt 7 Comments

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesThe midsized premium car segment in Europe shrinks for the second consecutive year in 2019, and does so by 16% to fewer than 600.000 sales or 3,8% of the overall market. That is a comparable trend to the non-luxury midsized segment, which is down 17% for the year. All top-5 players lose sales volume by 15% or more, with just the segment leader doing less terrible than the average of the class. That means the Mercedes-Benz C-Class consolidates its top spot and now has a 25,9% share, while the Audi A4 falls below 20% share. The A4 was hit especially hard in the last four months of the year, after the WLTP fuel efficiency testing standards kicked in and the brand had to stop sales of a number of popular versions of the A4, among others. Until August, A4 sales were stable on 2017, but from September onwards, the model’s average monthly sales dropped to just 30% of the average in the eight months before. In those last four months, the A4 lost almost 30.000 sales on the year before, while the C-Class lost 5.000 sales in the same period and the BMW 3-series lost 7.000 sales. With a new 3-Series in showrooms this year and Audi’s continued struggles to get the A4 tested under the new rules, there’s a significant chance of a different podium in 2019.

[Read more…]

Premium midsized car segment 2018, Alfa Romeo Giulia, Audi A4 / S4 / RS4, Audi A5 / S5 / RS5, BMW 3-series, BMW 4-series, ds5, europe, Infiniti Q50, Jaguar XE, Lexus IS, Lexus RC, Mercedes-Benz C-Class, premium midsize, sales, Volkswagen Arteon, Volkswagen CC, Volvo S60, volvo v60

US car sales analysis 2018 Q2 – Premium Mid-sized segment

August 12, 2018 by Krzysztof Wozniak 4 Comments

Tesla Model 3 almost takes the top spot in second quarter sales as segment growth evaporates 

US-sales-premium_midsized_car-segment

Sales in the US Premium Mid-sized segment rose by 2.8% to 221,407 in the first half of 2018, as growth experienced by the segment in the first quarter of the year evaporated entirely in the second quarter, despite a huge surge in the (estimated) sales of Tesla Model 3. With the Model 3 and Kia Stinger sales growth still accelerating, and the new [Read more…]

US Premium mid-sized car segment 2018, Acura TLX, Alfa Romeo Giulia, Audi A4, Audi A5, BMW 3-series, BMW 4-series, Cadillac ATS, Cadillac ELR, Infiniti Q50, Infiniti Q60, Jaguar XE, Kia Stinger, Lexus ES, Lexus IS, Lexus RC, Lincoln MKZ, Mercedes-Benz C-Class, Q2, Tesla Model 3, Volvo 60 series

US car sales analysis Q1 2018 – Premium Mid-sized segment

June 25, 2018 by Krzysztof Wozniak 3 Comments

Segment bounces back, carried by strong performances of Tesla Model 3, Acura TLX and Audi A5

US-sales-premium_midsized_car-segment

Sales in the US Premium Mid-sized segment rose by 6.1% to 105,382 in the first quarter of 2018, a recovery from the 3.1% sales decline the segment experienced in 2017. However, while new models like Kia Stinger and Audi A5 can still see decent sales growth, further growth in the segment may be limited as there is only one other major new

[Read more…]

US Premium mid-sized car segment 2018, Acura TLX, Alfa Romeo Giulia, Audi A4, Audi A5, BMW 3-series, BMW 4-series, Cadillac ATS, Cadillac ELR, Infiniti Q50, Infiniti Q60, Jaguar XE, Kia Stinger, Lexus ES, Lexus IS, Lexus RC, Lincoln MKZ, Mercedes-Benz C-Class, Q1, Tesla Model 3, Volvo 60 series

European sales 2017 Premium Midsized segment

February 17, 2018 by Bart Demandt 8 Comments

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesSales of premium midsized cars in Europe dip slightly in 2017 with a 2% decline to 694.000 sales, 4,5% of the overall car market, down from 4,7% in 2016. This is a much better performance than that of mainstream midsized cars which are down 13% but both continue to lose volume to crossovers. Segment leader Mercedes-Benz C-Class consolidates its leadership with sales up less than 1% while its two closest rivals show double digit declines. Keep in mind that the C-Class is available in 4 versions: sedan, station wagon, coupe and convertible, while Audi and BMW split up sales of their traditional sedan and wagon versions from the more stylish counterparts. When combining all versions (as displayed in the graph), Audi takes the segment lead from BMW with over 207.000 sales (up from 206.000) vs nearly 194.000 sales (down from 212.000). Audi is boosted by the new generation A5 coupe, convertible and Sportback, up 41% on the outgoing model, although this may cannibalize sales of the regular A4, down 10%. However, that is not enough for the A5 to outsell its rival BMW 4-series, also available as a coupe, convertible and 4-door Gran Coupe. In the fourth quarter the 4-Series outsold the A5 again after the tables had been turned in Q2 and Q3. These 3 German brands now control 83,3% of the segment. However, as one of our readers pointed out a few weeks ago, Audi’s volume comes mostly from the entry-level engine specifications

[Read more…]

Premium midsized car segment 2017, Alfa Romeo Giulia, Audi A4 / S4 / RS4, Audi A5 / S5 / RS5, BMW 3-series, BMW 4-series, ds5, europe, Infiniti Q50, Jaguar XE, Lexus IS, Lexus RC, Mercedes-Benz C-Class, premium midsize, q3, sales, Volkswagen Arteon, Volkswagen CC, Volvo S60, volvo v60

US car sales analysis Q4 2017 – Premium Mid-sized segment

January 24, 2018 by Krzysztof Wozniak 6 Comments

Segment declines slowly as Audi A5, Infiniti Q60 and Alfa Romeo Giulia shine

US-sales-premium_midsized_car-segmentSales in the US premium mid-sized segment fell by 7.9% to 116,607 in the fourth quarter of 2017, combining with the double-digit sales decline from Q3’17 to drag total sales in 2017 down by 3.1% to 446,534. Still, this made it the best (OK, least bad) performing from among non-SUV premium segments, thanks in large part to new metal hitting [Read more…]

US Premium mid-sized car segment 2017, Acura TLX, Alfa Romeo Giulia, Audi A4, Audi A5, BMW 3-series, BMW 4-series, Cadillac ATS, Cadillac ELR, H1, Infiniti Q50, Infiniti Q60, Jaguar XE, Lexus ES, Lexus IS, Lexus RC, Lincoln MKZ, Mercedes-Benz C-Class, q4, Tesla Model 3, Volvo 60 series

European sales 2017 Q1-Q3 Premium Midsized segment

November 16, 2017 by Bart Demandt 6 Comments

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesThe premium midsized car segment in Europe accelerates its decline in Q3 of 2017 with a loss of 9%, bringing its year-to-date figure for the first nine months also in the red at -1%. Nearly 539.000 midsized luxury cars have been delivered by European dealers so far this year.  slightly declined in the second quarter of 2017, which leads to a slim 2% increase in the first half, to 378.426 sales. With the mainstream midsized segment down by 11% in Q3, this type and of vehicle continues to lose volume to crossovers. The Mercedes-Benz C-Class increases its share of the segment to over 26% as its 5% loss in the third quarter is better than the segment average, while its closest 3 rivals all drop by double digits. The success of the new generation Audi A4 has been short-lived with sales down 21% in Q3 and down 13% year-to-date. The BMW 3-series loses 14% in the third quarter but a new generation will arrive next year. Its coupe and convertible versions under the 4-series monicker are also down by 11% in the third quarter, when they were outsold by their Audi rivals A5, up 50% thanks to the new generation. The gap between those models has been narrowed to less than 3.000 sales and the A5 is fresh and has the momentum, so it may become a tight race for the segment #4 spot by the end of the year, although I think the 4-Series will prevail. One sidenote to the figures of the C-Class: they include sales of the coupe and convertible versions, which BMW and Audi sell under separate nameplates. When looking at combined figures, Audi consolidates its segment lead with 160.344 sales (-2%), ahead of BMW with 151.800 sales (-7,1%) and Mercedes-Benz with 141.488 sales (+5%). In Q3 BMW was in third place just behind Mercedes-Benz. [Read more…]

Premium midsized car segment 2017, Alfa Romeo Giulia, Audi A4 / S4 / RS4, Audi A5 / S5 / RS5, BMW 3-series, BMW 4-series, ds5, europe, Infiniti Q50, Jaguar XE, Lexus IS, Lexus RC, Mercedes-Benz C-Class, premium midsize, q3, sales, Volkswagen Arteon, Volkswagen CC, Volvo S60, volvo v60

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