A new year is always a nice opportunity to reflect on the past year and in our case, that means looking at which cars have sold surprisingly well China in 2016 and which do we expect to surprise in 2017. We’ll also look at which cars or brands have disappointed from a sales volume point of view in a separate article. Click the following links to check back on last year’s surprises or disappointments. Also find our success stories for 2016 in the US and Europe and our predictions for China in 2017.
1. Domestic crossovers
I’m short of superlatives to describe how sales of domestic brand crossovers in China have exploded in 2016. More than 5 million domestic Chinese crossovers were sold in the first 2016, that’s more than the entire car markets of Germany and Spain combined! In a market up 17%, crossovers and SUVs from Chinese brands increased their sales by 50,6%. In comparison: sales of import brand crossovers increased 29%, faster than the overall market but just over half the growth rate of their domestic rivals. This also means that the share of Chinese brands in the crossover segment grew to 57,4%, much higher than their share of the overall market, which also grew to an all-time high of 37,3%. The share of domestic brand crossovers and SUVs in the overall market grew from 16,3% in 2015 to 21,4% in 2016. The cause of this impressive surge? A flood of hot new models, aimed directly at the needs and desires of the Chinese new car buyer, with prices so low import brands can’t match them and ever-improving design and quality, both exterior and interior, and most equipped with ever-larger infotainment touch screens on top of the center console. No less than 29 new nameplates were introduced in the first 11 months of 2016, of which 3 from all-new brands: Borgward, SWM and Hanteng.