The Chinese car market is one of the most diverse in the world, with almost 500 locally produced passenger car models from more than 70 domestic and foreign brands, as you can see in our 2016 Chinese car sales analysis. If we include imported vehicles, minivans, pickups and commercial vehicles, there are more than 1.000 different models available. In the December 2016 China car sales ranking, we welcome 10 new models: 5 SUVs, 2 sedans, one MPV and an EV, including a new brand, the fifth domestic new brand this year (offsetting the demise of 3). As a bonus, I’ll also throw in an interesting 11th model which isn’t entirely new (it’s been on sale since July), but for which we didn’t have sales figures available yet.
Soueast Motors, a joint venture of Fujian Auto, CMC of Taiwan and Mitsubishi, has struggled to reach sustainable volume in its home market, as its line-up of sedans based on out-of-production Mitsubishi cars failed to keep up with rising demands of Chinese car buyers. That changed in 2015 when the brand launched its first crossover DX7 Bolang, which was designed with the help of Italy’s famous design house Pininfarina, and which immediately became the brand’s best selling model with more than three quarters of total brand sales. In December, that model was accompanied by a smaller crossover called DX3, which also was co-designed by Pininfarina. In its first month of sales, the DX3 immediately outsold its larger sibling and the two crossovers took a combined 92,5% of Soueast volume, a very promising start for the newcomer that’s intended to double the brand’s sales in this year after topping 100.000 sales for the first time ever in 2016. [Read more…]