The future of mobility looks quite different from how we know it today, and most automakers are hedging their bets to make sure they’re part of that future, where they may no longer be called automakers but mobility providers. Autonomous driving, car-to-car communication sharing information like traffic conditions and a (at least partial) shift from ownership to a shared economy are among the most likely developments to become mainstream as soon as the next decade. And it’s not only the established automakers that are trying to establish their place in the future, it’s no secret that Apple and Google are aiming for a piece of the mobility pie as well. Although Google is testing with their own Google car, as well as with autonomous versions of existing models, their ultimate goal is not to produce their own cars and become a full-blown auto maker, competing with the likes of Ford, General Motors or Toyota, but rather to become a technology supplier and a mobility supplier, offering self-driving cars that would rival Uber in the ride-sharing business.
However, to test and eventually showcase its capabilities in autonomous driving, Google will have to forge a cooperation with an existing automaker and get its system built into one or more of that company’s cars. Such a tie-up would combine Google’s experience from millions of miles of autonomous driving by its fleet of a few dozen self-driving cars with the manufacturing and development capabilities of a large automaker. [Read more…]